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Tea Marriage of Starbucks and Teavana

Karlsson, Johanna LU ; Cetino Salazar, Carla Melissa LU and Yao, Xinyi LU (2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191
Department of Business Administration
Abstract
This case is about Starbucks acquisition of Teavana and the events that followed.
Please use this url to cite or link to this publication:
author
Karlsson, Johanna LU ; Cetino Salazar, Carla Melissa LU and Yao, Xinyi LU
supervisor
organization
course
BUSN35 20191
year
type
L3 - Miscellaneous, Projetcs etc.
subject
keywords
Starbucks, Teavana, Case
publication/series
LBMG Corporate Brand Management and Reputation - Masters Case Series
language
English
id
8977846
date added to LUP
2019-07-04 11:09:30
date last changed
2019-07-04 11:09:30
@misc{8977846,
  abstract     = {This case is about Starbucks acquisition of Teavana and the events that followed.},
  author       = {Karlsson, Johanna and Cetino Salazar, Carla Melissa and Yao, Xinyi},
  keyword      = {Starbucks,Teavana,Case},
  language     = {eng},
  note         = {Student Paper},
  series       = {LBMG Corporate Brand Management and Reputation - Masters Case Series},
  title        = {Tea Marriage of Starbucks and Teavana},
  year         = {2019},
}