Tea Marriage of Starbucks and Teavana
(2019) In LBMG Corporate Brand Management and Reputation - Masters Case Series BUSN35 20191Department of Business Administration
- Abstract
- This case is about Starbucks acquisition of Teavana and the events that followed.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8977846
- author
- Karlsson, Johanna LU ; Cetino Salazar, Carla Melissa LU and Yao, Xinyi LU
- supervisor
-
- Mats Urde LU
- organization
- course
- BUSN35 20191
- year
- 2019
- type
- L3 - Miscellaneous, Projetcs etc.
- subject
- keywords
- Starbucks, Teavana, Case
- publication/series
- LBMG Corporate Brand Management and Reputation - Masters Case Series
- language
- English
- id
- 8977846
- date added to LUP
- 2019-07-04 11:09:30
- date last changed
- 2019-07-04 11:09:30
@misc{8977846, abstract = {{This case is about Starbucks acquisition of Teavana and the events that followed.}}, author = {{Karlsson, Johanna and Cetino Salazar, Carla Melissa and Yao, Xinyi}}, language = {{eng}}, note = {{Student Paper}}, series = {{LBMG Corporate Brand Management and Reputation - Masters Case Series}}, title = {{Tea Marriage of Starbucks and Teavana}}, year = {{2019}}, }