The Impact of Relationship Quality on Adoption Barrier Evaluation - An Explorative Study on B2B Networks for Commercialization
(2019) ENTN39 20191Department of Business Administration
- Abstract
- In order to enable an effective and efficient adoption of radical innovations in networks, science-based organizations should be aware of the challenges and resistance they may face within their network relationships, resulting from the interconnected structure of high-tech networks as well as the uncertain nature of their radical innovations. By analyzing how nuances of relationship quality influence the barriers of radical innovation adoption, this study contributes through the provision of a condensed and more focused approach to the fragmented and underresearched topic of B2B adoption barriers. The paper presents an explorative research approach with data gathered from multiple case studies, including published and unpublished... (More)
- In order to enable an effective and efficient adoption of radical innovations in networks, science-based organizations should be aware of the challenges and resistance they may face within their network relationships, resulting from the interconnected structure of high-tech networks as well as the uncertain nature of their radical innovations. By analyzing how nuances of relationship quality influence the barriers of radical innovation adoption, this study contributes through the provision of a condensed and more focused approach to the fragmented and underresearched topic of B2B adoption barriers. The paper presents an explorative research approach with data gathered from multiple case studies, including published and unpublished articles, personal interviews and internet sources. An influence of relationship quality on adoption barrier evaluation has been confirmed. Further, details on how each barrier is influenced by relationship quality have emerged in the form of five proposals and have been further validated based on evidence from primary and secondary sources. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8980126
- author
- Nagl, Kerstin LU and Abou Taha, Senah LU
- supervisor
- organization
- course
- ENTN39 20191
- year
- 2019
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Relationship Marketing, Relationship Quality, Radical Innovation, Adoption Barrier Evaluation, Surrogate Buyer
- language
- English
- id
- 8980126
- date added to LUP
- 2019-08-06 10:45:38
- date last changed
- 2019-08-06 10:45:38
@misc{8980126, abstract = {{In order to enable an effective and efficient adoption of radical innovations in networks, science-based organizations should be aware of the challenges and resistance they may face within their network relationships, resulting from the interconnected structure of high-tech networks as well as the uncertain nature of their radical innovations. By analyzing how nuances of relationship quality influence the barriers of radical innovation adoption, this study contributes through the provision of a condensed and more focused approach to the fragmented and underresearched topic of B2B adoption barriers. The paper presents an explorative research approach with data gathered from multiple case studies, including published and unpublished articles, personal interviews and internet sources. An influence of relationship quality on adoption barrier evaluation has been confirmed. Further, details on how each barrier is influenced by relationship quality have emerged in the form of five proposals and have been further validated based on evidence from primary and secondary sources.}}, author = {{Nagl, Kerstin and Abou Taha, Senah}}, language = {{eng}}, note = {{Student Paper}}, title = {{The Impact of Relationship Quality on Adoption Barrier Evaluation - An Explorative Study on B2B Networks for Commercialization}}, year = {{2019}}, }