Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

The Impact of Relationship Quality on Adoption Barrier Evaluation - An Explorative Study on B2B Networks for Commercialization

Nagl, Kerstin LU and Abou Taha, Senah LU (2019) ENTN39 20191
Department of Business Administration
Abstract
In order to enable an effective and efficient adoption of radical innovations in networks, science-based organizations should be aware of the challenges and resistance they may face within their network relationships, resulting from the interconnected structure of high-tech networks as well as the uncertain nature of their radical innovations. By analyzing how nuances of relationship quality influence the barriers of radical innovation adoption, this study contributes through the provision of a condensed and more focused approach to the fragmented and underresearched topic of B2B adoption barriers. The paper presents an explorative research approach with data gathered from multiple case studies, including published and unpublished... (More)
In order to enable an effective and efficient adoption of radical innovations in networks, science-based organizations should be aware of the challenges and resistance they may face within their network relationships, resulting from the interconnected structure of high-tech networks as well as the uncertain nature of their radical innovations. By analyzing how nuances of relationship quality influence the barriers of radical innovation adoption, this study contributes through the provision of a condensed and more focused approach to the fragmented and underresearched topic of B2B adoption barriers. The paper presents an explorative research approach with data gathered from multiple case studies, including published and unpublished articles, personal interviews and internet sources. An influence of relationship quality on adoption barrier evaluation has been confirmed. Further, details on how each barrier is influenced by relationship quality have emerged in the form of five proposals and have been further validated based on evidence from primary and secondary sources. (Less)
Please use this url to cite or link to this publication:
author
Nagl, Kerstin LU and Abou Taha, Senah LU
supervisor
organization
course
ENTN39 20191
year
type
H1 - Master's Degree (One Year)
subject
keywords
Relationship Marketing, Relationship Quality, Radical Innovation, Adoption Barrier Evaluation, Surrogate Buyer
language
English
id
8980126
date added to LUP
2019-08-06 10:45:38
date last changed
2019-08-06 10:45:38
@misc{8980126,
  abstract     = {{In order to enable an effective and efficient adoption of radical innovations in networks, science-based organizations should be aware of the challenges and resistance they may face within their network relationships, resulting from the interconnected structure of high-tech networks as well as the uncertain nature of their radical innovations. By analyzing how nuances of relationship quality influence the barriers of radical innovation adoption, this study contributes through the provision of a condensed and more focused approach to the fragmented and underresearched topic of B2B adoption barriers. The paper presents an explorative research approach with data gathered from multiple case studies, including published and unpublished articles, personal interviews and internet sources. An influence of relationship quality on adoption barrier evaluation has been confirmed. Further, details on how each barrier is influenced by relationship quality have emerged in the form of five proposals and have been further validated based on evidence from primary and secondary sources.}},
  author       = {{Nagl, Kerstin and Abou Taha, Senah}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The Impact of Relationship Quality on Adoption Barrier Evaluation - An Explorative Study on B2B Networks for Commercialization}},
  year         = {{2019}},
}