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Unraveling Complexities in the New Economy

Bollano, Lukas LU and Gutjahr, Fabian Nicola LU (2019) BUSN09 20191
Department of Business Administration
Abstract
Title: Unraveling Complexities in the New Economy – Investigating Online Influences on Business Models of Retailers in China and the United Kingdom
Authors: Fabian Gutjahr & Lukas Bollano
Supervisor: Magnus Johansson
Keywords: Business Model, Capabilities, E-Commerce, Packaged Food, Retailing, China, UK
Purpose: The purpose of this study is to examine how e-commerce trends in technologically advanced economies interplay with the market and organizations in packaged food retailing.
Methodology: A qualitative multiple-case study with cross-cultural components has been designed. Furthermore, a mix of deductive and inductive research approaches have been applied. The main data used is collected from in-depth interviews with... (More)
Title: Unraveling Complexities in the New Economy – Investigating Online Influences on Business Models of Retailers in China and the United Kingdom
Authors: Fabian Gutjahr & Lukas Bollano
Supervisor: Magnus Johansson
Keywords: Business Model, Capabilities, E-Commerce, Packaged Food, Retailing, China, UK
Purpose: The purpose of this study is to examine how e-commerce trends in technologically advanced economies interplay with the market and organizations in packaged food retailing.
Methodology: A qualitative multiple-case study with cross-cultural components has been designed. Furthermore, a mix of deductive and inductive research approaches have been applied. The main data used is collected from in-depth interviews with representatives from different actors in the e-commerce and packaged food industry. Beyond the interviews, secondary data is utilized for additional perspectives.
Theoretical Perspectives: The thesis is based on e-commerce and business model theory. A theoretical framework is created by fusing the two theories to map business factors that require special focus in e-commerce environments.
Contribution: Concludingly, there is relevance for firms to adapt the business model to e- commerce trends. There are certain aspects requiring particular consideration which are identified and presented. This study contributes to the status quo research in combining e- commerce and business models. (Less)
Please use this url to cite or link to this publication:
author
Bollano, Lukas LU and Gutjahr, Fabian Nicola LU
supervisor
organization
course
BUSN09 20191
year
type
H1 - Master's Degree (One Year)
subject
language
English
id
8987629
date added to LUP
2019-06-27 15:31:40
date last changed
2019-06-27 15:31:40
@misc{8987629,
  abstract     = {{Title: Unraveling Complexities in the New Economy – Investigating Online Influences on Business Models of Retailers in China and the United Kingdom
Authors: Fabian Gutjahr & Lukas Bollano
Supervisor: Magnus Johansson
Keywords: Business Model, Capabilities, E-Commerce, Packaged Food, Retailing, China, UK
Purpose: The purpose of this study is to examine how e-commerce trends in technologically advanced economies interplay with the market and organizations in packaged food retailing.
Methodology: A qualitative multiple-case study with cross-cultural components has been designed. Furthermore, a mix of deductive and inductive research approaches have been applied. The main data used is collected from in-depth interviews with representatives from different actors in the e-commerce and packaged food industry. Beyond the interviews, secondary data is utilized for additional perspectives.
Theoretical Perspectives: The thesis is based on e-commerce and business model theory. A theoretical framework is created by fusing the two theories to map business factors that require special focus in e-commerce environments.
Contribution: Concludingly, there is relevance for firms to adapt the business model to e- commerce trends. There are certain aspects requiring particular consideration which are identified and presented. This study contributes to the status quo research in combining e- commerce and business models.}},
  author       = {{Bollano, Lukas and Gutjahr, Fabian Nicola}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Unraveling Complexities in the New Economy}},
  year         = {{2019}},
}