The Adaptation of Communication Professional Roles to Organizational Complexity During Change Situations
(2019) SKOM12 20191Department of Strategic Communication
- Abstract
- Scholars discuss about the importance of processes of communication in which all stakeholders actively participate influencing the constitution and development of change and organizations. However, communication professionals struggle to em-brace these assumptions and modify their roles and practices in these complex set-tings. This study aims to understand how practitioners adapt their roles in these scenarios during change. Acknowledging the importance of meaning co-creation and negotiation processes in organizations, observation to current practices through sensemaking and institutionalism theoretical lenses is carried out in order to unveil constraints in practitioners’ roles and practices attempting to handle complexity when tackling... (More)
- Scholars discuss about the importance of processes of communication in which all stakeholders actively participate influencing the constitution and development of change and organizations. However, communication professionals struggle to em-brace these assumptions and modify their roles and practices in these complex set-tings. This study aims to understand how practitioners adapt their roles in these scenarios during change. Acknowledging the importance of meaning co-creation and negotiation processes in organizations, observation to current practices through sensemaking and institutionalism theoretical lenses is carried out in order to unveil constraints in practitioners’ roles and practices attempting to handle complexity when tackling change. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8988100
- author
- Gil Garcia, David LU
- supervisor
-
- Mats Heide LU
- organization
- course
- SKOM12 20191
- year
- 2019
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- change communication, organizational change, sensemaking, institutionalism
- language
- English
- id
- 8988100
- date added to LUP
- 2019-07-04 10:30:57
- date last changed
- 2019-07-04 10:30:57
@misc{8988100,
abstract = {{Scholars discuss about the importance of processes of communication in which all stakeholders actively participate influencing the constitution and development of change and organizations. However, communication professionals struggle to em-brace these assumptions and modify their roles and practices in these complex set-tings. This study aims to understand how practitioners adapt their roles in these scenarios during change. Acknowledging the importance of meaning co-creation and negotiation processes in organizations, observation to current practices through sensemaking and institutionalism theoretical lenses is carried out in order to unveil constraints in practitioners’ roles and practices attempting to handle complexity when tackling change.}},
author = {{Gil Garcia, David}},
language = {{eng}},
note = {{Student Paper}},
title = {{The Adaptation of Communication Professional Roles to Organizational Complexity During Change Situations}},
year = {{2019}},
}