DOES ENVIRONMENTAL SUSTAINABILITY SELL? INVESTIGATING FACTORS FOR THE PURCHASE DECISION OF CRAFT BEER
(2019) BUSN39 20191Department of Business Administration
- Abstract
- The purpose of this study is to investigate if and to what extent environmental sustainability is a contributing factor in the purchase decision of craft beer among young adults. In addition, the study aims to understand how different purchasing factors are related to each other in the craft beer purchase decision. The purpose is to gain a greater understanding for the industry of small scale produced products in general.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8989095
- author
- Huntzinger, Andrea LU and Lindblom, Klara LU
- supervisor
-
- Ulf Elg LU
- organization
- course
- BUSN39 20191
- year
- 2019
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Environmental sustainability, Purchase Decision, Purchasing Factors, Craft Beer, Small Scale
- language
- English
- id
- 8989095
- date added to LUP
- 2019-09-25 15:36:12
- date last changed
- 2019-09-25 15:36:12
@misc{8989095, abstract = {{The purpose of this study is to investigate if and to what extent environmental sustainability is a contributing factor in the purchase decision of craft beer among young adults. In addition, the study aims to understand how different purchasing factors are related to each other in the craft beer purchase decision. The purpose is to gain a greater understanding for the industry of small scale produced products in general.}}, author = {{Huntzinger, Andrea and Lindblom, Klara}}, language = {{eng}}, note = {{Student Paper}}, title = {{DOES ENVIRONMENTAL SUSTAINABILITY SELL? INVESTIGATING FACTORS FOR THE PURCHASE DECISION OF CRAFT BEER}}, year = {{2019}}, }