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DOES ENVIRONMENTAL SUSTAINABILITY SELL? INVESTIGATING FACTORS FOR THE PURCHASE DECISION OF CRAFT BEER

Huntzinger, Andrea LU and Lindblom, Klara LU (2019) BUSN39 20191
Department of Business Administration
Abstract
The purpose of this study is to investigate if and to what extent environmental sustainability is a contributing factor in the purchase decision of craft beer among young adults. In addition, the study aims to understand how different purchasing factors are related to each other in the craft beer purchase decision. The purpose is to gain a greater understanding for the industry of small scale produced products in general.
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author
Huntzinger, Andrea LU and Lindblom, Klara LU
supervisor
organization
course
BUSN39 20191
year
type
H1 - Master's Degree (One Year)
subject
keywords
Environmental sustainability, Purchase Decision, Purchasing Factors, Craft Beer, Small Scale
language
English
id
8989095
date added to LUP
2019-09-25 15:36:12
date last changed
2019-09-25 15:36:12
@misc{8989095,
  abstract     = {{The purpose of this study is to investigate if and to what extent environmental sustainability is a contributing factor in the purchase decision of craft beer among young adults. In addition, the study aims to understand how different purchasing factors are related to each other in the craft beer purchase decision. The purpose is to gain a greater understanding for the industry of small scale produced products in general.}},
  author       = {{Huntzinger, Andrea and Lindblom, Klara}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{DOES ENVIRONMENTAL SUSTAINABILITY SELL? INVESTIGATING FACTORS FOR THE PURCHASE DECISION OF CRAFT BEER}},
  year         = {{2019}},
}