ICAnder och Monica: En del av ICA:s framgångssaga
(2019) FEKH19 20191Department of Business Administration
- Abstract (Swedish)
- Examensarbetets titel: ICAnder och Monica: En del av ICA:s framgångssaga. En fallstudie av ICA-handlare i Skåneregionen
Seminariedatum: 2019-06-04
Ämne/kurs: FEKH19 Företagsekonomi, Examensarbete på kandidatnivå i Strategic management, 15 högskolepoäng
Författare: Caisa Erixon, Mohammad Khalil och Hanna Nyremo
Handledare: Olof Hallonsten
Fem nyckelord: Resursbaserat synsätt, Varaktiga konkurrensfördelar, VRIO, Dynamiska kapabiliteter, ICA-handlare
Syfte: Syftet med studien är att belysa hur ICA-handlare strategiskt arbetar för att bevara sin marknadsposition i en allt mer dynamisk bransch.
Metod: Studien är en kvalitativ fallstudie av ICA Sverige AB där urvalet utgörs av ICA-handlare i Skåneregionen.... (More) - Examensarbetets titel: ICAnder och Monica: En del av ICA:s framgångssaga. En fallstudie av ICA-handlare i Skåneregionen
Seminariedatum: 2019-06-04
Ämne/kurs: FEKH19 Företagsekonomi, Examensarbete på kandidatnivå i Strategic management, 15 högskolepoäng
Författare: Caisa Erixon, Mohammad Khalil och Hanna Nyremo
Handledare: Olof Hallonsten
Fem nyckelord: Resursbaserat synsätt, Varaktiga konkurrensfördelar, VRIO, Dynamiska kapabiliteter, ICA-handlare
Syfte: Syftet med studien är att belysa hur ICA-handlare strategiskt arbetar för att bevara sin marknadsposition i en allt mer dynamisk bransch.
Metod: Studien är en kvalitativ fallstudie av ICA Sverige AB där urvalet utgörs av ICA-handlare i Skåneregionen. Empiriinsamlingen har skett genom semistrukturerade intervjuer som spelats in samt transkriberats, och empirianalysen har genomförts genom att identifiera och ta ut teman från empirin för att sedan analysera dessa utifrån valda teoretiska ramverk.
Teoretiska perspektiv: Studiens teoretiska ramverk utgörs av Porters femkraftsmodell, det resursbaserade synsättet (RBV) och dynamiska kapabiliteter där fokus lägg på de två sistnämnda som beskriver hur företag kan skapa varaktiga konkurrensfördelar.
Empiri: Empiriavsnittet presenterar en sammanfattning av genomförda intervjuer. ICA Sverige AB har länge varit marknadsledande inom dagligvaruhandeln men allt fler nya aktörer har tagit sig in på marknaden. Studien undersöker hur ett arbete med ett resursbaserat synsätt på konkurrens kan bidra till att nå varaktiga konkurrensfördelar inom dagligvaruhandeln, samt vilka resurser som anses vara mest värdefulla föra ICA-handlare.
Resultat: Studien påvisar att organisationer inom dagligvaruhandeln behöver arbeta mer med dynamiska kapabiliteter för att möta omvärldsförändringar, vilket som visats i tidigare forskning. Vidare visar studien även att enligt RBV är ICA Sverige AB en av de mest värdefulla resurserna för ICA-handlare vilken möjliggör förändring och flexibilitet. (Less) - Abstract
- Title: ICAnder and MonICA: A part of ICA’s success. A case study of owners of ICA-stores in the region of Skåne.
Seminar date: 2019-06-04
Course: FEKH19 Business Administration: Bachelor Degree Project in Strategic
Management, Undergraduate Level
Authors: Caisa Erixon, Mohammad Khalil, Hanna Nyremo
Advisor/s: Olof Hallonsten
Key words: Resource based view, Competitive advantage, VRIO, Dynamic capabilities, ICA-owners
Purpose: The purpose of this study is to examine how different owners of ICA-stores work strategically to preserve their market position in an evolving and dynamic industry.
Methodology: This study is a qualitative case study on ICA Sverige AB of which the sample constitutes owners of ICA stores in the... (More) - Title: ICAnder and MonICA: A part of ICA’s success. A case study of owners of ICA-stores in the region of Skåne.
Seminar date: 2019-06-04
Course: FEKH19 Business Administration: Bachelor Degree Project in Strategic
Management, Undergraduate Level
Authors: Caisa Erixon, Mohammad Khalil, Hanna Nyremo
Advisor/s: Olof Hallonsten
Key words: Resource based view, Competitive advantage, VRIO, Dynamic capabilities, ICA-owners
Purpose: The purpose of this study is to examine how different owners of ICA-stores work strategically to preserve their market position in an evolving and dynamic industry.
Methodology: This study is a qualitative case study on ICA Sverige AB of which the sample constitutes owners of ICA stores in the region of Skåne. The data has been collected through semi-structured interviews that has been recorded and transcribed, whereas the data has been analyzed by means of the theoretical perspectives presented.
Theoretical perspectives: The theoretical framework of the study is constituted of Porters five forces model, the resource-based view (RBV) and dynamic capabilities. The main focus throughout the study is mostly on the two last mentioned theories which describe how companies can create and sustain competitive advantage.
Empirical foundation: The empirical data is based on the chosen company for the study, ICA Sverige AB and its owners in the region of Skåne. The empirical foundation in this study presents a conclusion of the different interviews that were made. ICA Sverige AB has been one of the biggest competitors on the Swedish food retail market for many years. The study examines how working with a resource-based view on competition can contribute to achieving a sustained competitive advantage in the Swedish food retail market and what resources that are most valuable for the ICA-owners.
Conclusions: Organizations within the Swedish retail food industry need to work more with dynamic capabilities to be able to compete with the domestic, but even global changes that are happening. This has been shown in earlier research. This study also shows that in accordance to RBV, ICA Sverige AB is one of the most valuable resources for the ICA-owner whereas this enables change and flexibility for the entire organization. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8989505
- author
- Erixon, Caisa ; Khalil, Mohammad and Nyremo, Hanna LU
- supervisor
- organization
- course
- FEKH19 20191
- year
- 2019
- type
- M2 - Bachelor Degree
- subject
- keywords
- Resursbaserat synsätt, Varaktiga konkurrensfördelar, VRIO, Dynamiska kapabiliteter, ICA-handlare
- language
- Swedish
- id
- 8989505
- date added to LUP
- 2019-07-02 11:55:21
- date last changed
- 2019-07-02 11:55:21
@misc{8989505,
abstract = {{Title: ICAnder and MonICA: A part of ICA’s success. A case study of owners of ICA-stores in the region of Skåne.
Seminar date: 2019-06-04
Course: FEKH19 Business Administration: Bachelor Degree Project in Strategic
Management, Undergraduate Level
Authors: Caisa Erixon, Mohammad Khalil, Hanna Nyremo
Advisor/s: Olof Hallonsten
Key words: Resource based view, Competitive advantage, VRIO, Dynamic capabilities, ICA-owners
Purpose: The purpose of this study is to examine how different owners of ICA-stores work strategically to preserve their market position in an evolving and dynamic industry.
Methodology: This study is a qualitative case study on ICA Sverige AB of which the sample constitutes owners of ICA stores in the region of Skåne. The data has been collected through semi-structured interviews that has been recorded and transcribed, whereas the data has been analyzed by means of the theoretical perspectives presented.
Theoretical perspectives: The theoretical framework of the study is constituted of Porters five forces model, the resource-based view (RBV) and dynamic capabilities. The main focus throughout the study is mostly on the two last mentioned theories which describe how companies can create and sustain competitive advantage.
Empirical foundation: The empirical data is based on the chosen company for the study, ICA Sverige AB and its owners in the region of Skåne. The empirical foundation in this study presents a conclusion of the different interviews that were made. ICA Sverige AB has been one of the biggest competitors on the Swedish food retail market for many years. The study examines how working with a resource-based view on competition can contribute to achieving a sustained competitive advantage in the Swedish food retail market and what resources that are most valuable for the ICA-owners.
Conclusions: Organizations within the Swedish retail food industry need to work more with dynamic capabilities to be able to compete with the domestic, but even global changes that are happening. This has been shown in earlier research. This study also shows that in accordance to RBV, ICA Sverige AB is one of the most valuable resources for the ICA-owner whereas this enables change and flexibility for the entire organization.}},
author = {{Erixon, Caisa and Khalil, Mohammad and Nyremo, Hanna}},
language = {{swe}},
note = {{Student Paper}},
title = {{ICAnder och Monica: En del av ICA:s framgångssaga}},
year = {{2019}},
}