The Unravelling of User Generated Content: A Mixed Methods Approach
(2019) MGTN59 20191Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8990153
- author
- Zhu, Yajun LU and Andrén, Louise
- supervisor
- organization
- course
- MGTN59 20191
- year
- 2019
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- User Generated Content, Digital Marketing
- language
- English
- id
- 8990153
- date added to LUP
- 2019-08-21 08:30:31
- date last changed
- 2019-08-21 08:30:31
@misc{8990153,
author = {{Zhu, Yajun and Andrén, Louise}},
language = {{eng}},
note = {{Student Paper}},
title = {{The Unravelling of User Generated Content: A Mixed Methods Approach}},
year = {{2019}},
}