Multi-brand strategy - En kvalitativ fallstudie om varumärkens roller, fördelar och risker inom Volkswagen Group
(2019) FEKH29 20191Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8991243
- author
- Hoff, Oskar LU ; Sahlgren, Christian and Åslund, John
- supervisor
- organization
- course
- FEKH29 20191
- year
- 2019
- type
- M2 - Bachelor Degree
- subject
- language
- Swedish
- id
- 8991243
- date added to LUP
- 2019-08-12 08:08:30
- date last changed
- 2019-08-12 08:08:30
@misc{8991243,
author = {{Hoff, Oskar and Sahlgren, Christian and Åslund, John}},
language = {{swe}},
note = {{Student Paper}},
title = {{Multi-brand strategy - En kvalitativ fallstudie om varumärkens roller, fördelar och risker inom Volkswagen Group}},
year = {{2019}},
}