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Multi-brand strategy - En kvalitativ fallstudie om varumärkens roller, fördelar och risker inom Volkswagen Group

Hoff, Oskar LU ; Sahlgren, Christian and Åslund, John (2019) FEKH29 20191
Department of Business Administration
Please use this url to cite or link to this publication:
author
Hoff, Oskar LU ; Sahlgren, Christian and Åslund, John
supervisor
organization
course
FEKH29 20191
year
type
M2 - Bachelor Degree
subject
language
Swedish
id
8991243
date added to LUP
2019-08-12 08:08:30
date last changed
2019-08-12 08:08:30
@misc{8991243,
  author       = {Hoff, Oskar and Sahlgren, Christian and Åslund, John},
  language     = {swe},
  note         = {Student Paper},
  title        = {Multi-brand strategy - En kvalitativ fallstudie om varumärkens roller, fördelar och risker inom Volkswagen Group},
  year         = {2019},
}