The Innovation Journey
(2018) BUSN79 20181Department of Business Administration
- Abstract (Swedish)
- Purpose: The purpose of this thesis is to develop a theoretical integrated framework that con- ceptualize the relationship between ambidexterity, innovation strategy and management con- trol. Further, using the integrated framework, this thesis aims to study how management con- trols can support innovation within the fast-moving industry of e-commerce.
Methodology: This thesis is approached through a qualitative single case study. From the literature of theories, an integrated framework is developed as a consequence to fit the pur- pose of this thesis in the best way.
Theoretical framework: The developed integrated framework is build upon relevant theories regarding ambidexterity, innovation strategy and management control system... (More) - Purpose: The purpose of this thesis is to develop a theoretical integrated framework that con- ceptualize the relationship between ambidexterity, innovation strategy and management con- trol. Further, using the integrated framework, this thesis aims to study how management con- trols can support innovation within the fast-moving industry of e-commerce.
Methodology: This thesis is approached through a qualitative single case study. From the literature of theories, an integrated framework is developed as a consequence to fit the pur- pose of this thesis in the best way.
Theoretical framework: The developed integrated framework is build upon relevant theories regarding ambidexterity, innovation strategy and management control system package.
Empirical findings: The empirical findings are divided into one external and one internal section. The external section set the scene through analyzing secondary data such as articles and reports and primary data conducted from an E-commerce Expert. The internal section is based on primary data from interviews and secondary data such as annual reports and internal documents.
Discussion and conclusion: By applying the integrated framework we find that, as of now, the case company does not have a MCS that support the adopted innovation strategy. This is a consequence of a historical lack of innovation strategy and a current MCS that is not aligned, which in extension mean that the company is not ambidextrous. To succeed with their current strategic change and the adopted innovation strategy, the company has to enhance mainly cultural controls, administrative controls and planning. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8991996
- author
- Paulsson, Lovisa LU and Eidman, Johanna
- supervisor
- organization
- alternative title
- A case study about management control and innovation
- course
- BUSN79 20181
- year
- 2018
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- E-commerce, Ambidexterity, Innovation Strategy, Strategic Change, Manage- ment Control, Management Control Systems
- language
- English
- id
- 8991996
- date added to LUP
- 2019-11-11 17:00:01
- date last changed
- 2019-11-11 17:00:01
@misc{8991996,
abstract = {{Purpose: The purpose of this thesis is to develop a theoretical integrated framework that con- ceptualize the relationship between ambidexterity, innovation strategy and management con- trol. Further, using the integrated framework, this thesis aims to study how management con- trols can support innovation within the fast-moving industry of e-commerce.
Methodology: This thesis is approached through a qualitative single case study. From the literature of theories, an integrated framework is developed as a consequence to fit the pur- pose of this thesis in the best way.
Theoretical framework: The developed integrated framework is build upon relevant theories regarding ambidexterity, innovation strategy and management control system package.
Empirical findings: The empirical findings are divided into one external and one internal section. The external section set the scene through analyzing secondary data such as articles and reports and primary data conducted from an E-commerce Expert. The internal section is based on primary data from interviews and secondary data such as annual reports and internal documents.
Discussion and conclusion: By applying the integrated framework we find that, as of now, the case company does not have a MCS that support the adopted innovation strategy. This is a consequence of a historical lack of innovation strategy and a current MCS that is not aligned, which in extension mean that the company is not ambidextrous. To succeed with their current strategic change and the adopted innovation strategy, the company has to enhance mainly cultural controls, administrative controls and planning.}},
author = {{Paulsson, Lovisa and Eidman, Johanna}},
language = {{eng}},
note = {{Student Paper}},
title = {{The Innovation Journey}},
year = {{2018}},
}