Advanced

Med läsarsiffror som dagordningssättare : en studie om analysverktyg och läsarens indirekta påverkan på journalisten

Fahlman, Fredrik LU and Rönnqvist, Fredrik LU (2020) JOUK10 20192
Journalism
Abstract
This is an interview-based study that aims to test the validity of the Agenda Setting Theory. As it was written before the Information Age, it claims that the public agenda (readers) have no real influence over the media agenda (newspapers). As the digitalization of journalism made analytical tools widely available to web editors, it may be possible that the media agenda today is much more dependent on the preferences of the public agenda. The study was conducted by interviewing two web editors each from four Swedish daily newspapers’ digital editions. The interview questions included how they prioritized material on their sites, how
they valued news, which analytical tools they used and how important they are. While most, but not all,... (More)
This is an interview-based study that aims to test the validity of the Agenda Setting Theory. As it was written before the Information Age, it claims that the public agenda (readers) have no real influence over the media agenda (newspapers). As the digitalization of journalism made analytical tools widely available to web editors, it may be possible that the media agenda today is much more dependent on the preferences of the public agenda. The study was conducted by interviewing two web editors each from four Swedish daily newspapers’ digital editions. The interview questions included how they prioritized material on their sites, how
they valued news, which analytical tools they used and how important they are. While most, but not all, editors agreed that clicks are important for their respective newspapers’ activity, all agreed that analytical tools were crucial in today’s digital media landscape. As such, it could be argued that the Agenda Setting Theory is no longer fully valid. (Less)
Please use this url to cite or link to this publication:
author
Fahlman, Fredrik LU and Rönnqvist, Fredrik LU
supervisor
organization
course
JOUK10 20192
year
type
M2 - Bachelor Degree
subject
keywords
Agenda Setting Theory, Online journalism, Web Editors, Interview study
language
Swedish
id
9002394
date added to LUP
2020-02-04 14:12:18
date last changed
2020-02-04 14:12:18
@misc{9002394,
  abstract     = {This is an interview-based study that aims to test the validity of the Agenda Setting Theory. As it was written before the Information Age, it claims that the public agenda (readers) have no real influence over the media agenda (newspapers). As the digitalization of journalism made analytical tools widely available to web editors, it may be possible that the media agenda today is much more dependent on the preferences of the public agenda. The study was conducted by interviewing two web editors each from four Swedish daily newspapers’ digital editions. The interview questions included how they prioritized material on their sites, how
they valued news, which analytical tools they used and how important they are. While most, but not all, editors agreed that clicks are important for their respective newspapers’ activity, all agreed that analytical tools were crucial in today’s digital media landscape. As such, it could be argued that the Agenda Setting Theory is no longer fully valid.},
  author       = {Fahlman, Fredrik and Rönnqvist, Fredrik},
  keyword      = {Agenda Setting Theory,Online journalism,Web Editors,Interview study},
  language     = {swe},
  note         = {Student Paper},
  title        = {Med läsarsiffror som dagordningssättare : en studie om analysverktyg och läsarens indirekta påverkan på journalisten},
  year         = {2020},
}