The True Benefits of Crowdfunding
(2020) ENTN19 20201Department of Business Administration
- Abstract (Swedish)
- Over the last decade, crowdfunding has become an important tool for entrepreneurs as an alternative source of funding. Defined as a method for entrepreneurs to raise funding from a group of individuals in return for an incentive, reward-based crowdfunding is the main focus of this study and particularly how entrepreneurs perceive the benefits of this form of crowdfunding and the unexpected benefits that they experience after completing a successful campaign. The authors used a qualitative approach and conducted eight in-depth, semi-structured interviews with entrepreneurs in the product design industry in Europe who used the crowdfunding platform Kickstarter. The results reveal that the benefits of crowdfunding go way beyond the financial... (More)
- Over the last decade, crowdfunding has become an important tool for entrepreneurs as an alternative source of funding. Defined as a method for entrepreneurs to raise funding from a group of individuals in return for an incentive, reward-based crowdfunding is the main focus of this study and particularly how entrepreneurs perceive the benefits of this form of crowdfunding and the unexpected benefits that they experience after completing a successful campaign. The authors used a qualitative approach and conducted eight in-depth, semi-structured interviews with entrepreneurs in the product design industry in Europe who used the crowdfunding platform Kickstarter. The results reveal that the benefits of crowdfunding go way beyond the financial aspect. The combination with benefits such as receiving attention, validation of the idea as well as putting pressure on the venture can make this form of funding unique and help ventures to get started. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9013311
- author
- Pertoft, Per LU and Hsieh, Kelly LU
- supervisor
- organization
- alternative title
- How do entrepreneurs perceive the benefits of reward-based crowdfunding and what unexpected benefits do they experience after a successful campaign?
- course
- ENTN19 20201
- year
- 2020
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Reward-based Crowdfunding, Kickstarter, Benefits of Crowdfunding, Financing
- language
- English
- id
- 9013311
- date added to LUP
- 2020-06-15 09:16:40
- date last changed
- 2020-06-15 09:16:40
@misc{9013311, abstract = {{Over the last decade, crowdfunding has become an important tool for entrepreneurs as an alternative source of funding. Defined as a method for entrepreneurs to raise funding from a group of individuals in return for an incentive, reward-based crowdfunding is the main focus of this study and particularly how entrepreneurs perceive the benefits of this form of crowdfunding and the unexpected benefits that they experience after completing a successful campaign. The authors used a qualitative approach and conducted eight in-depth, semi-structured interviews with entrepreneurs in the product design industry in Europe who used the crowdfunding platform Kickstarter. The results reveal that the benefits of crowdfunding go way beyond the financial aspect. The combination with benefits such as receiving attention, validation of the idea as well as putting pressure on the venture can make this form of funding unique and help ventures to get started.}}, author = {{Pertoft, Per and Hsieh, Kelly}}, language = {{eng}}, note = {{Student Paper}}, title = {{The True Benefits of Crowdfunding}}, year = {{2020}}, }