The party press anno 2020 – A qualitative study of political self-controlled digital media platforms
(2020) SKOM12 20201Department of Strategic Communication
- Abstract
- This thesis investigates a new trend in political communication, self-controlled digital media platforms, and how they can be categorized in relation to digital media outlets. The analysis is carried out in a Danish setting in the age of the hybrid media system, where several political parties either produce their own podcasts or are associated with online news platforms.
Comparing content from self-controlled digital media platforms with digital media outlets, I consider how the content relates to the concepts of media logic, political logic and mediatization through qualitative media content analysis.
I argue that this form of political communication should be understood as an expression of perceived agency, illustrating one way... (More) - This thesis investigates a new trend in political communication, self-controlled digital media platforms, and how they can be categorized in relation to digital media outlets. The analysis is carried out in a Danish setting in the age of the hybrid media system, where several political parties either produce their own podcasts or are associated with online news platforms.
Comparing content from self-controlled digital media platforms with digital media outlets, I consider how the content relates to the concepts of media logic, political logic and mediatization through qualitative media content analysis.
I argue that this form of political communication should be understood as an expression of perceived agency, illustrating one way in which parties seek to influence information flows. The political parties have agency in a strict sense. They themselves can decide which logic to follow and to what extent their content is influenced by mediatization. In some instances, parties produce content which highly align with media logics. In others, content is not easily categorized. As such, political parties arrange and organize their self-controlled platforms in accordance with what makes most sense for them from a strategic political communication perspective.
On the battlefield of information that is the hybrid media system, the self-controlled media platforms constitute an avenue through which parties can seek to bend and influence information flows. As such, they constitute a return of the party press. However, in its current form, the party press anno 2020 cannot exercise the same power as in its former reign.
Keywords: Political communication, digital media platforms, agency, media logic, political logic, mediatization, the hybrid media system, strategy, Denmark (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9013705
- author
- Tilsted, Victoria Louise LU
- supervisor
- organization
- alternative title
- The party press anno 2020
- course
- SKOM12 20201
- year
- 2020
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Political communication, digital media platforms, agency, media logic, political logic, mediatization, the hybrid media system, strategy, Denmark
- language
- English
- id
- 9013705
- date added to LUP
- 2021-02-01 09:07:46
- date last changed
- 2021-02-01 09:07:46
@misc{9013705,
abstract = {{This thesis investigates a new trend in political communication, self-controlled digital media platforms, and how they can be categorized in relation to digital media outlets. The analysis is carried out in a Danish setting in the age of the hybrid media system, where several political parties either produce their own podcasts or are associated with online news platforms.
Comparing content from self-controlled digital media platforms with digital media outlets, I consider how the content relates to the concepts of media logic, political logic and mediatization through qualitative media content analysis.
I argue that this form of political communication should be understood as an expression of perceived agency, illustrating one way in which parties seek to influence information flows. The political parties have agency in a strict sense. They themselves can decide which logic to follow and to what extent their content is influenced by mediatization. In some instances, parties produce content which highly align with media logics. In others, content is not easily categorized. As such, political parties arrange and organize their self-controlled platforms in accordance with what makes most sense for them from a strategic political communication perspective.
On the battlefield of information that is the hybrid media system, the self-controlled media platforms constitute an avenue through which parties can seek to bend and influence information flows. As such, they constitute a return of the party press. However, in its current form, the party press anno 2020 cannot exercise the same power as in its former reign.
Keywords: Political communication, digital media platforms, agency, media logic, political logic, mediatization, the hybrid media system, strategy, Denmark}},
author = {{Tilsted, Victoria Louise}},
language = {{eng}},
note = {{Student Paper}},
title = {{The party press anno 2020 – A qualitative study of political self-controlled digital media platforms}},
year = {{2020}},
}