Riskuppfattningar under en rådande pandemi - en kvantitativ enkätundersökning av vilka faktorer som påverkar svenskars riskuppfattningar under coronapandemin
(2020) SKOK11 20201Department of Strategic Communication
- Abstract
- Risk perceptions during a current pandemic
At this moment in time (may 2020), Sweden is in the midst of a pandemic by reason of the coronavirus. Folkhälsomyndigheten, the Swedish public health authority, is facing a challenge in communicating about the risk when the general public's perceptions of risk are formed by a variety of factors. The aim of this study has been to contribute to research in the field of risk communication by examining which factors affect the Swedish population's risk perception of the coronavirus during a current pandemic. To achieve the purpose of the study, a quantitative survey study was conducted in which Swedes answered questions about their current perceptions of risk related to the coronavirus based on a... (More) - Risk perceptions during a current pandemic
At this moment in time (may 2020), Sweden is in the midst of a pandemic by reason of the coronavirus. Folkhälsomyndigheten, the Swedish public health authority, is facing a challenge in communicating about the risk when the general public's perceptions of risk are formed by a variety of factors. The aim of this study has been to contribute to research in the field of risk communication by examining which factors affect the Swedish population's risk perception of the coronavirus during a current pandemic. To achieve the purpose of the study, a quantitative survey study was conducted in which Swedes answered questions about their current perceptions of risk related to the coronavirus based on a number of factors. These factors were hazard, event outrage, blame outrage and trust. Using a multiple regression analysis, the study found that rational assessments were what primarily shaped how Swedes perceived the coronavirus, while emotional aspects had no significant explanatory power whatsoever. To a certain extent, the result contradicts much of the previous research on risk perceptions. Thus, this study may be of interest to both communication practitioners and organizations communicating about risks. (Less) - Popular Abstract (Swedish)
- Riskuppfattningar under en rådande pandemi
Sverige befinner sig i en rådande pandemi (maj 2020) med anledning av coronaviruset. Folkhälsomyndigheten som Sveriges ansvariga myndighet gällande folkhälsan står därför inför en utmaning att kommunicera kring risk då individers uppfattningar av risk formas av en rad olika faktorer. Denna studies syfte har varit att bidra till forskningen inom riskkommunikation genom att undersöka vilka faktorer som påverkar svenskars riskuppfattning om coronaviruset under en rådande pandemi. För att uppnå syftet med studien har en kvantitativ enkätstudie genomförts där svenskar fått besvara frågor om deras dagsaktuella riskuppfattning relaterat till coronaviruset utefter ett antal faktorer. De faktorer som... (More) - Riskuppfattningar under en rådande pandemi
Sverige befinner sig i en rådande pandemi (maj 2020) med anledning av coronaviruset. Folkhälsomyndigheten som Sveriges ansvariga myndighet gällande folkhälsan står därför inför en utmaning att kommunicera kring risk då individers uppfattningar av risk formas av en rad olika faktorer. Denna studies syfte har varit att bidra till forskningen inom riskkommunikation genom att undersöka vilka faktorer som påverkar svenskars riskuppfattning om coronaviruset under en rådande pandemi. För att uppnå syftet med studien har en kvantitativ enkätstudie genomförts där svenskar fått besvara frågor om deras dagsaktuella riskuppfattning relaterat till coronaviruset utefter ett antal faktorer. De faktorer som undersöktes var hazard, event outrage, blame outrage och förtroende. Med hjälp av en multipel regressionsanalys fann studien att det som främst format hur svenskar uppfattar coronaviruset utgjordes av rationella bedömningar medan emotionella aspekter inte hade någon signifikant förklaringskraft överhuvudtaget. Resultatet motsäger till viss del en stor del av den tidigare forskningen kring riskuppfattning, och kan därför vara av intresse för såväl kommunikationspraktiker som organisationer som kommunicerar kring risk. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9014460
- author
- Johagen, Linnéa LU and Åberg, Linnea
- supervisor
- organization
- course
- SKOK11 20201
- year
- 2020
- type
- M2 - Bachelor Degree
- subject
- keywords
- Keywords: riskperception, risk communication, strategic risk communication, haz-ard, outrage, trust, general trust, specific trust, risk society, digitalization, digital media Nyckelord: riskuppfattning, riskkommunikation, strategisk riskkommunikation, hazard, förtroende, generellt förtroende, specifikt förtroende, risksam-hället, digitalisering, digitala medier.
- language
- Swedish
- id
- 9014460
- date added to LUP
- 2020-06-15 09:30:22
- date last changed
- 2020-06-15 09:30:22
@misc{9014460,
abstract = {{Risk perceptions during a current pandemic
At this moment in time (may 2020), Sweden is in the midst of a pandemic by reason of the coronavirus. Folkhälsomyndigheten, the Swedish public health authority, is facing a challenge in communicating about the risk when the general public's perceptions of risk are formed by a variety of factors. The aim of this study has been to contribute to research in the field of risk communication by examining which factors affect the Swedish population's risk perception of the coronavirus during a current pandemic. To achieve the purpose of the study, a quantitative survey study was conducted in which Swedes answered questions about their current perceptions of risk related to the coronavirus based on a number of factors. These factors were hazard, event outrage, blame outrage and trust. Using a multiple regression analysis, the study found that rational assessments were what primarily shaped how Swedes perceived the coronavirus, while emotional aspects had no significant explanatory power whatsoever. To a certain extent, the result contradicts much of the previous research on risk perceptions. Thus, this study may be of interest to both communication practitioners and organizations communicating about risks.}},
author = {{Johagen, Linnéa and Åberg, Linnea}},
language = {{swe}},
note = {{Student Paper}},
title = {{Riskuppfattningar under en rådande pandemi - en kvantitativ enkätundersökning av vilka faktorer som påverkar svenskars riskuppfattningar under coronapandemin}},
year = {{2020}},
}