Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

eWoM - Varumärkens nya advokat

Andersson, Angelica LU ; Svensson, Lovisa LU and Bloch, Cecilia LU (2020) FEKH29 20201
Department of Business Administration
Please use this url to cite or link to this publication:
author
Andersson, Angelica LU ; Svensson, Lovisa LU and Bloch, Cecilia LU
supervisor
organization
course
FEKH29 20201
year
type
M2 - Bachelor Degree
subject
keywords
eWoM, Brands, Market Communication, discourse, rhetoric
language
Swedish
id
9022635
date added to LUP
2020-08-12 14:40:07
date last changed
2020-08-12 14:40:07
@misc{9022635,
  author       = {{Andersson, Angelica and Svensson, Lovisa and Bloch, Cecilia}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{eWoM - Varumärkens nya advokat}},
  year         = {{2020}},
}