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The Experience of Environmental Documentary Films. A qualitative study examining millennials values, mindsets and experiences.

Bäckman, Frida LU and Nieminen, Annemari LU (2021) SMMM20 20211
Department of Service Studies
Abstract
This thesis aims to investigate millennials' experience of environmental documentary films and the experiences relation to the millennials values and mindsets connected to sustainability. The environmental documentary films are considered as cultural products, thus contributing and positioning itself within the field of culture and creative industries and service management. The theoretical framework used in the thesis consists of the experience realms, value-in-use and flow which further allows new knowledge to emerge as the understanding of experience of cultural products is expanded. By using 14 semi-structured interviews, the experience itself, mindsets and values unfold concerning environmental challenges. The findings indicate that... (More)
This thesis aims to investigate millennials' experience of environmental documentary films and the experiences relation to the millennials values and mindsets connected to sustainability. The environmental documentary films are considered as cultural products, thus contributing and positioning itself within the field of culture and creative industries and service management. The theoretical framework used in the thesis consists of the experience realms, value-in-use and flow which further allows new knowledge to emerge as the understanding of experience of cultural products is expanded. By using 14 semi-structured interviews, the experience itself, mindsets and values unfold concerning environmental challenges. The findings indicate that for millennials the experience of environmental documentary films is a multicontextual, fluctuating, and nonlinear process dependent on emotions. Furthermore, the experience of viewing an environmental documentary film relates strongly to millennials values and mindsets connected to sustainability due its transformative nature and potential to change attitudes and behaviour. (Less)
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author
Bäckman, Frida LU and Nieminen, Annemari LU
supervisor
organization
course
SMMM20 20211
year
type
H2 - Master's Degree (Two Years)
subject
keywords
sustainability, global challenges, climate change, environment, CCI’s, culture and creative industries, documentary films, values, reinforcing values, sustainability mindset, experiences, transformative experiences, the experience economy, cultural products, value-in-use, value creation, flow, the experience realms, millennials, learning, feelings, emotions, Seaspiracy, Cowspiracy, David Attenborough
language
English
id
9051187
date added to LUP
2021-06-10 13:19:44
date last changed
2021-06-10 13:19:44
@misc{9051187,
  abstract     = {{This thesis aims to investigate millennials' experience of environmental documentary films and the experiences relation to the millennials values and mindsets connected to sustainability. The environmental documentary films are considered as cultural products, thus contributing and positioning itself within the field of culture and creative industries and service management. The theoretical framework used in the thesis consists of the experience realms, value-in-use and flow which further allows new knowledge to emerge as the understanding of experience of cultural products is expanded. By using 14 semi-structured interviews, the experience itself, mindsets and values unfold concerning environmental challenges. The findings indicate that for millennials the experience of environmental documentary films is a multicontextual, fluctuating, and nonlinear process dependent on emotions. Furthermore, the experience of viewing an environmental documentary film relates strongly to millennials values and mindsets connected to sustainability due its transformative nature and potential to change attitudes and behaviour.}},
  author       = {{Bäckman, Frida and Nieminen, Annemari}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The Experience of Environmental Documentary Films. A qualitative study examining millennials values, mindsets and experiences.}},
  year         = {{2021}},
}