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Too Old for Future Mobility? A Qualitative Study of the Digital Inclusion of Elderly People in the Mobility Sector

Elbert, Theresa LU and Schimpgen, Sophia LU (2021) INFM10 20211
Department of Informatics
Abstract
Technology has revolutionized various industries, including the mobility sector. While many new mobility services have entered the market, the shift towards a more digitalised environment fostered the digital divide, making various mobility services more accessible for those that are tech-savvy. Especially elderly people however often face significant challenges adapting to new technologies. So far, research focussed intensively on technology adoption by the elderly, resulting in models like Senior Technology Acceptance Model (STAM). The resulting implications for businesses however seem to have been overlooked. This study thus aims at further exploring the challenges mobility companies face when developing products and services for the... (More)
Technology has revolutionized various industries, including the mobility sector. While many new mobility services have entered the market, the shift towards a more digitalised environment fostered the digital divide, making various mobility services more accessible for those that are tech-savvy. Especially elderly people however often face significant challenges adapting to new technologies. So far, research focussed intensively on technology adoption by the elderly, resulting in models like Senior Technology Acceptance Model (STAM). The resulting implications for businesses however seem to have been overlooked. This study thus aims at further exploring the challenges mobility companies face when developing products and services for the elderly. For this, existing challenges identified by literature are compared with the empirical findings of this study which resulted from conducting interviews. This study concludes by arguing that the current approaches by research lack a holistic and comprehensive view of the business challenges that occur in this context. A new research model is thus proposed structuring the implications into challenges in product development, product and strategy layers. (Less)
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author
Elbert, Theresa LU and Schimpgen, Sophia LU
supervisor
organization
course
INFM10 20211
year
type
H1 - Master's Degree (One Year)
subject
keywords
Elderly, Digital Inclusion, Digital Divide, Technology Acceptance, STAM, Business Challenges, Urban Mobility
report number
INF21-049
language
English
id
9053899
date added to LUP
2021-06-21 12:15:19
date last changed
2021-06-21 12:15:19
@misc{9053899,
  abstract     = {{Technology has revolutionized various industries, including the mobility sector. While many new mobility services have entered the market, the shift towards a more digitalised environment fostered the digital divide, making various mobility services more accessible for those that are tech-savvy. Especially elderly people however often face significant challenges adapting to new technologies. So far, research focussed intensively on technology adoption by the elderly, resulting in models like Senior Technology Acceptance Model (STAM). The resulting implications for businesses however seem to have been overlooked. This study thus aims at further exploring the challenges mobility companies face when developing products and services for the elderly. For this, existing challenges identified by literature are compared with the empirical findings of this study which resulted from conducting interviews. This study concludes by arguing that the current approaches by research lack a holistic and comprehensive view of the business challenges that occur in this context. A new research model is thus proposed structuring the implications into challenges in product development, product and strategy layers.}},
  author       = {{Elbert, Theresa and Schimpgen, Sophia}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Too Old for Future Mobility? A Qualitative Study of the Digital Inclusion of Elderly People in the Mobility Sector}},
  year         = {{2021}},
}