Too Old for Future Mobility? A Qualitative Study of the Digital Inclusion of Elderly People in the Mobility Sector
(2021) INFM10 20211Department of Informatics
- Abstract
- Technology has revolutionized various industries, including the mobility sector. While many new mobility services have entered the market, the shift towards a more digitalised environment fostered the digital divide, making various mobility services more accessible for those that are tech-savvy. Especially elderly people however often face significant challenges adapting to new technologies. So far, research focussed intensively on technology adoption by the elderly, resulting in models like Senior Technology Acceptance Model (STAM). The resulting implications for businesses however seem to have been overlooked. This study thus aims at further exploring the challenges mobility companies face when developing products and services for the... (More)
- Technology has revolutionized various industries, including the mobility sector. While many new mobility services have entered the market, the shift towards a more digitalised environment fostered the digital divide, making various mobility services more accessible for those that are tech-savvy. Especially elderly people however often face significant challenges adapting to new technologies. So far, research focussed intensively on technology adoption by the elderly, resulting in models like Senior Technology Acceptance Model (STAM). The resulting implications for businesses however seem to have been overlooked. This study thus aims at further exploring the challenges mobility companies face when developing products and services for the elderly. For this, existing challenges identified by literature are compared with the empirical findings of this study which resulted from conducting interviews. This study concludes by arguing that the current approaches by research lack a holistic and comprehensive view of the business challenges that occur in this context. A new research model is thus proposed structuring the implications into challenges in product development, product and strategy layers. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9053899
- author
- Elbert, Theresa LU and Schimpgen, Sophia LU
- supervisor
- organization
- course
- INFM10 20211
- year
- 2021
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Elderly, Digital Inclusion, Digital Divide, Technology Acceptance, STAM, Business Challenges, Urban Mobility
- report number
- INF21-049
- language
- English
- id
- 9053899
- date added to LUP
- 2021-06-21 12:15:19
- date last changed
- 2021-06-21 12:15:19
@misc{9053899, abstract = {{Technology has revolutionized various industries, including the mobility sector. While many new mobility services have entered the market, the shift towards a more digitalised environment fostered the digital divide, making various mobility services more accessible for those that are tech-savvy. Especially elderly people however often face significant challenges adapting to new technologies. So far, research focussed intensively on technology adoption by the elderly, resulting in models like Senior Technology Acceptance Model (STAM). The resulting implications for businesses however seem to have been overlooked. This study thus aims at further exploring the challenges mobility companies face when developing products and services for the elderly. For this, existing challenges identified by literature are compared with the empirical findings of this study which resulted from conducting interviews. This study concludes by arguing that the current approaches by research lack a holistic and comprehensive view of the business challenges that occur in this context. A new research model is thus proposed structuring the implications into challenges in product development, product and strategy layers.}}, author = {{Elbert, Theresa and Schimpgen, Sophia}}, language = {{eng}}, note = {{Student Paper}}, title = {{Too Old for Future Mobility? A Qualitative Study of the Digital Inclusion of Elderly People in the Mobility Sector}}, year = {{2021}}, }