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The road to a streamlined influencer marketing: a qualitative research of women’s and men’s attitudes towards fitness influencers and their influence on consumers’ buying decision process

Wang, Vivian LU ; Nabseth, Fanny LU and Guth, Josefin LU (2021) FEKH29 20211
Department of Business Administration
Please use this url to cite or link to this publication:
author
Wang, Vivian LU ; Nabseth, Fanny LU and Guth, Josefin LU
supervisor
organization
course
FEKH29 20211
year
type
M2 - Bachelor Degree
subject
language
Swedish
id
9058410
date added to LUP
2021-07-28 13:36:30
date last changed
2021-07-28 13:36:30
@misc{9058410,
  author       = {{Wang, Vivian and Nabseth, Fanny and Guth, Josefin}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{The road to a streamlined influencer marketing: a qualitative research of women’s and men’s attitudes towards fitness influencers and their influence on consumers’ buying decision process}},
  year         = {{2021}},
}