The road to a streamlined influencer marketing: a qualitative research of women’s and men’s attitudes towards fitness influencers and their influence on consumers’ buying decision process
(2021) FEKH29 20211Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9058410
- author
- Wang, Vivian LU ; Nabseth, Fanny LU and Guth, Josefin LU
- supervisor
- organization
- course
- FEKH29 20211
- year
- 2021
- type
- M2 - Bachelor Degree
- subject
- language
- Swedish
- id
- 9058410
- date added to LUP
- 2021-07-28 13:36:30
- date last changed
- 2021-07-28 13:36:30
@misc{9058410, author = {{Wang, Vivian and Nabseth, Fanny and Guth, Josefin}}, language = {{swe}}, note = {{Student Paper}}, title = {{The road to a streamlined influencer marketing: a qualitative research of women’s and men’s attitudes towards fitness influencers and their influence on consumers’ buying decision process}}, year = {{2021}}, }