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The magic of blind box:how do consumers experience repeated blind box consumption, from practice theory

Zhao, Shuang LU and Liu, Lin LU (2021) SMMM20 20211
Department of Service Management and Service Studies
Abstract
This thesis mainly uses practice theory to expand the current understanding of blind box consumption. Blind box consumption is currently being enthusiastically sought after in China, featuring repeated blind box consumption. To explore how consumers experience repeated blind box consumption and how blind box in turn affects consumers, we apply focus interview, semi-structured interview and netnography to collect data. We also build a theoretical framework that combines six moments of consumption (acquisition, appropriation, appreciation, devaluation, divestment and disposal) with the concepts of recruitment, career and defection, to explain the process of how
consumers become involved in blind box consumption and interactions taking... (More)
This thesis mainly uses practice theory to expand the current understanding of blind box consumption. Blind box consumption is currently being enthusiastically sought after in China, featuring repeated blind box consumption. To explore how consumers experience repeated blind box consumption and how blind box in turn affects consumers, we apply focus interview, semi-structured interview and netnography to collect data. We also build a theoretical framework that combines six moments of consumption (acquisition, appropriation, appreciation, devaluation, divestment and disposal) with the concepts of recruitment, career and defection, to explain the process of how
consumers become involved in blind box consumption and interactions taking place. This thesis is useful in broadening current understandings of blind box consumption from the perspective of practice theory and hopefully sheds some lights on other consumption practices similar to blind box consumption. (Less)
Please use this url to cite or link to this publication:
author
Zhao, Shuang LU and Liu, Lin LU
supervisor
organization
course
SMMM20 20211
year
type
H2 - Master's Degree (Two Years)
subject
keywords
practice theory, blind box, blind box consumption, repeated blind box consumption, interview, netnography, recruitment, career, defection, respondent
language
English
id
9064842
date added to LUP
2021-09-06 15:02:58
date last changed
2021-09-06 15:02:58
@misc{9064842,
  abstract     = {{This thesis mainly uses practice theory to expand the current understanding of blind box consumption. Blind box consumption is currently being enthusiastically sought after in China, featuring repeated blind box consumption. To explore how consumers experience repeated blind box consumption and how blind box in turn affects consumers, we apply focus interview, semi-structured interview and netnography to collect data. We also build a theoretical framework that combines six moments of consumption (acquisition, appropriation, appreciation, devaluation, divestment and disposal) with the concepts of recruitment, career and defection, to explain the process of how 
consumers become involved in blind box consumption and interactions taking place. This thesis is useful in broadening current understandings of blind box consumption from the perspective of practice theory and hopefully sheds some lights on other consumption practices similar to blind box consumption.}},
  author       = {{Zhao, Shuang and Liu, Lin}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The magic of blind box:how do consumers experience repeated blind box consumption, from practice theory}},
  year         = {{2021}},
}