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Ryanair, A Love Hate Affair - Written Case

Budesca Alameda, Nuria LU ; Chevance, Sterenn LU and Carlino, Francesco LU (2022) BUSN35 20221
Department of Business Administration
Abstract
This paper is a case study about the low-cost carrier brand Ryanair and its reputation throughout the years. The analysis shows the company's background, its current branding strategy and the problem it is facing.
Please use this url to cite or link to this publication:
author
Budesca Alameda, Nuria LU ; Chevance, Sterenn LU and Carlino, Francesco LU
supervisor
organization
course
BUSN35 20221
year
type
L3 - Miscellaneous, Projetcs etc.
subject
language
English
id
9078011
date added to LUP
2022-04-01 13:40:15
date last changed
2022-04-01 13:40:15
@misc{9078011,
  abstract     = {{This paper is a case study about the low-cost carrier brand Ryanair and its reputation throughout the years. The analysis shows the company's background, its current branding strategy and the problem it is facing.}},
  author       = {{Budesca Alameda, Nuria and Chevance, Sterenn and Carlino, Francesco}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Ryanair, A Love Hate Affair - Written Case}},
  year         = {{2022}},
}