Strategiskt hållbarhetsarbete i "the most sustainable company in the world" - En kvalitativ fallstudie om medarbetarnas betydelse för implementeringen av Vestas hållbarhetsstrategi
(2022) KSMK65 20221Department of Service Studies
- Abstract
- Translated title: Corporate sustainability in “the most sustainable company in the world”: A qualitative case study on the importance of employees for the implementation of Vestas' sustainability strategy
University/programme: Lund University, Service Management
Course: KSMK65, Service Management: Bachelor's Degree Essay, 15 credits
Authors: Alicia Larsson & Gustav Ekström
Supervisor: Tullia Jack (Department of Service Management and Service Studies)
Number of pages: 84
Purpose: The purpose of the thesis was to explore and contribute to an understanding of the practical approach in how and why to involve employees in corporate sustainability.
Research questions: What practical solutions and strategic tools can be... (More) - Translated title: Corporate sustainability in “the most sustainable company in the world”: A qualitative case study on the importance of employees for the implementation of Vestas' sustainability strategy
University/programme: Lund University, Service Management
Course: KSMK65, Service Management: Bachelor's Degree Essay, 15 credits
Authors: Alicia Larsson & Gustav Ekström
Supervisor: Tullia Jack (Department of Service Management and Service Studies)
Number of pages: 84
Purpose: The purpose of the thesis was to explore and contribute to an understanding of the practical approach in how and why to involve employees in corporate sustainability.
Research questions: What practical solutions and strategic tools can be applied to implement the sustainability strategy throughout the organization? How do employees perceive their opportunities to participate in and influence corporate sustainability? What role do the employees and their active commitment have in the sustainability strategy?
Methodology: This study was conducted through a multi-method qualitative research approach with the aim of gaining subjective experience and deeper insights into Vestas' corporate sustainability. More specifically, a combination of a case study, semi-structured interviews, and a document analysis of Vestas' corporate reports was used.
Conclusion: As a result of the research, this thesis has shown that without a sufficient comprehensive commitment to corporate sustainability from employees, it becomes difficult to implement sustainability strategies. Therefore, through internal communication, the organization must ensure that sustainability initiatives are supported in all parts of the business. Furthermore, this study has concluded that employees' determination to participate in and influence the organization's corporate sustainability is highly dependent on leaders' supporting, inspiring, and encouraging employees to act in line with the sustainability strategy. Additionally, an organizational structure for sustainability is required that endorses employees' pro-environmental behavior. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9087297
- author
- Ekström, Gustav LU and Larsson, Alicia
- supervisor
- organization
- course
- KSMK65 20221
- year
- 2022
- type
- M2 - Bachelor Degree
- subject
- keywords
- Sustainability, Corporate Social Responsibility, Corporate Sustainability Model, Employee Pro- Environmental Behavior.
- language
- Swedish
- English
- id
- 9087297
- date added to LUP
- 2022-06-13 13:56:14
- date last changed
- 2022-06-13 13:56:14
@misc{9087297,
abstract = {{Translated title: Corporate sustainability in “the most sustainable company in the world”: A qualitative case study on the importance of employees for the implementation of Vestas' sustainability strategy
University/programme: Lund University, Service Management
Course: KSMK65, Service Management: Bachelor's Degree Essay, 15 credits
Authors: Alicia Larsson & Gustav Ekström
Supervisor: Tullia Jack (Department of Service Management and Service Studies)
Number of pages: 84
Purpose: The purpose of the thesis was to explore and contribute to an understanding of the practical approach in how and why to involve employees in corporate sustainability.
Research questions: What practical solutions and strategic tools can be applied to implement the sustainability strategy throughout the organization? How do employees perceive their opportunities to participate in and influence corporate sustainability? What role do the employees and their active commitment have in the sustainability strategy?
Methodology: This study was conducted through a multi-method qualitative research approach with the aim of gaining subjective experience and deeper insights into Vestas' corporate sustainability. More specifically, a combination of a case study, semi-structured interviews, and a document analysis of Vestas' corporate reports was used.
Conclusion: As a result of the research, this thesis has shown that without a sufficient comprehensive commitment to corporate sustainability from employees, it becomes difficult to implement sustainability strategies. Therefore, through internal communication, the organization must ensure that sustainability initiatives are supported in all parts of the business. Furthermore, this study has concluded that employees' determination to participate in and influence the organization's corporate sustainability is highly dependent on leaders' supporting, inspiring, and encouraging employees to act in line with the sustainability strategy. Additionally, an organizational structure for sustainability is required that endorses employees' pro-environmental behavior.}},
author = {{Ekström, Gustav and Larsson, Alicia}},
language = {{swe}},
note = {{Student Paper}},
title = {{Strategiskt hållbarhetsarbete i "the most sustainable company in the world" - En kvalitativ fallstudie om medarbetarnas betydelse för implementeringen av Vestas hållbarhetsstrategi}},
year = {{2022}},
}