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”Sharia-Annie” Lööf och lögnaren Stefan Löfven

Friis, Elinor LU (2023) STVK02 20222
Department of Political Science
Abstract
This study analyzes the conservative swedish party “The swedish democrats” and their Youtube-channel “Riks” different portrayal of two party leaders that belong to two different genders, one man and one female. The selected party leaders are Annie Lööf and Stefan Löfven. The investigation studies the different portrayal of two party leaders with a basis in gender theory. Through a qualitative content analysis it uses the VDP-triad to sort the empirical material into four different categories to find out if the hypothesis matches the material. The material that is used is video material therefore the study is contributing to further research in the field of visual politics. The study found that the different portrayals of the party leaders... (More)
This study analyzes the conservative swedish party “The swedish democrats” and their Youtube-channel “Riks” different portrayal of two party leaders that belong to two different genders, one man and one female. The selected party leaders are Annie Lööf and Stefan Löfven. The investigation studies the different portrayal of two party leaders with a basis in gender theory. Through a qualitative content analysis it uses the VDP-triad to sort the empirical material into four different categories to find out if the hypothesis matches the material. The material that is used is video material therefore the study is contributing to further research in the field of visual politics. The study found that the different portrayals of the party leaders are apparent in the way that the channel portrays the female leader in a personal and condescending way, while they portray the man in line with his profession. Although the channel's reporters do not like the man, the portrayal of the woman is more derogatory and personal. (Less)
Please use this url to cite or link to this publication:
author
Friis, Elinor LU
supervisor
organization
alternative title
En innehållsanalytisk studie av Riks skilda gestaltning av Annie Lööf och Stefan Löfven
course
STVK02 20222
year
type
M2 - Bachelor Degree
subject
keywords
Annie Lööf, Stefan Löfven, Innehållsanalys, Riks, VDP-triaden
language
Swedish
id
9105609
date added to LUP
2023-02-22 13:31:56
date last changed
2023-02-22 13:31:56
@misc{9105609,
  abstract     = {{This study analyzes the conservative swedish party “The swedish democrats” and their Youtube-channel “Riks” different portrayal of two party leaders that belong to two different genders, one man and one female. The selected party leaders are Annie Lööf and Stefan Löfven. The investigation studies the different portrayal of two party leaders with a basis in gender theory. Through a qualitative content analysis it uses the VDP-triad to sort the empirical material into four different categories to find out if the hypothesis matches the material. The material that is used is video material therefore the study is contributing to further research in the field of visual politics. The study found that the different portrayals of the party leaders are apparent in the way that the channel portrays the female leader in a personal and condescending way, while they portray the man in line with his profession. Although the channel's reporters do not like the man, the portrayal of the woman is more derogatory and personal.}},
  author       = {{Friis, Elinor}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{”Sharia-Annie” Lööf och lögnaren Stefan Löfven}},
  year         = {{2023}},
}