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It Takes Two to Tango: Perceptions and Motivations Towards Campaign Clientelism in Zambia

Ngubu, Fubu LU (2023) SIMZ31 20231
Graduate School
Abstract
Various studies on clientelism usually start from a common puzzle: Why is campaign clientelism widely practised by politicians even when they have no means of ensuring reciprocity from the voters? Similarly, why is campaign clientelism widespread amongst voters despite its numerous negative consequences on societies, democracy, and development? These puzzles have motivated my research, where I attempt to understand the perceptions and motivations of politicians and voters towards campaign clientelism in Zambia.
To address the research question, two forms of data collection methods were utilised, in-depth interviews with politicians at the local level and a survey of voters in densely populated areas (Lusaka and Kitwe). Theoretically, the... (More)
Various studies on clientelism usually start from a common puzzle: Why is campaign clientelism widely practised by politicians even when they have no means of ensuring reciprocity from the voters? Similarly, why is campaign clientelism widespread amongst voters despite its numerous negative consequences on societies, democracy, and development? These puzzles have motivated my research, where I attempt to understand the perceptions and motivations of politicians and voters towards campaign clientelism in Zambia.
To address the research question, two forms of data collection methods were utilised, in-depth interviews with politicians at the local level and a survey of voters in densely populated areas (Lusaka and Kitwe). Theoretically, the thesis draws on the informational theory of campaign clientelism to understand the perceptions and motivations of politicians, as well as insights from social psychology to understand the voters’ legitimation beliefs using the systems justification theory.
Results showed that politicians have various perceptions of clientelism, from believing clientelism is an unsigned agreement between politicians and voters as well as an act of moral responsibility. Politicians also had various motives for engaging in clientelism; careerism, or the need to impress party bosses with their organisational ability; and signalling electoral viability to clientelist-seeking voters and donors. On the other hand, most of the voters highlighted their need to maintain the status quo by stating their willingness to engage in future campaign clientelism. Voters also acknowledged that campaign clientelism was not beneficial to their communities, but they were not willing to support any future laws that would prohibit politicians and voters to engage in campaign clientelism. (Less)
Popular Abstract
The study attempts to understand politicians' and voters' perceptions and motivations towards campaign clientelism. It is an ambitious attempt to combine theories from political science and social psychology to understand the phenomena of clientelism. The research further, combines two data collection methods; in-depth interviews with politicians and survey interviews with voters.
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author
Ngubu, Fubu LU
supervisor
organization
course
SIMZ31 20231
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Keywords: Campaign clientelism, Information theory, mixed methods, System justification theory, Zambia.
language
English
id
9120565
date added to LUP
2023-06-21 14:26:39
date last changed
2023-06-21 14:26:39
@misc{9120565,
  abstract     = {{Various studies on clientelism usually start from a common puzzle: Why is campaign clientelism widely practised by politicians even when they have no means of ensuring reciprocity from the voters? Similarly, why is campaign clientelism widespread amongst voters despite its numerous negative consequences on societies, democracy, and development? These puzzles have motivated my research, where I attempt to understand the perceptions and motivations of politicians and voters towards campaign clientelism in Zambia. 
To address the research question, two forms of data collection methods were utilised, in-depth interviews with politicians at the local level and a survey of voters in densely populated areas (Lusaka and Kitwe). Theoretically, the thesis draws on the informational theory of campaign clientelism to understand the perceptions and motivations of politicians, as well as insights from social psychology to understand the voters’ legitimation beliefs using the systems justification theory. 
Results showed that politicians have various perceptions of clientelism, from believing clientelism is an unsigned agreement between politicians and voters as well as an act of moral responsibility. Politicians also had various motives for engaging in clientelism; careerism, or the need to impress party bosses with their organisational ability; and signalling electoral viability to clientelist-seeking voters and donors. On the other hand, most of the voters highlighted their need to maintain the status quo by stating their willingness to engage in future campaign clientelism. Voters also acknowledged that campaign clientelism was not beneficial to their communities, but they were not willing to support any future laws that would prohibit politicians and voters to engage in campaign clientelism.}},
  author       = {{Ngubu, Fubu}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{It Takes Two to Tango: Perceptions and Motivations Towards Campaign Clientelism in Zambia}},
  year         = {{2023}},
}