Click, Shop, Done
(2023) IBUH19 20231Department of Business Administration
- Abstract
- Online shopping is increasing at a high pace and express checkout systems are becoming widely available. For this reason, this study aims to gain a deeper knowledge on how express checkout systems shape consumers’ buying behavior online. To investigate the relationship between express checkout systems and consumers’ buying behavior, qualitative semi-structured interviews have been conducted with fifteen participants. The results indicate that express checkout systems play a crucial role in shaping consumers’ buying behavior online. The findings address that convenience, efficiency, security, and the perceived value of money impact consumers’ decision-making process and can further result in impulsive buying behavior or checkout and cart... (More)
- Online shopping is increasing at a high pace and express checkout systems are becoming widely available. For this reason, this study aims to gain a deeper knowledge on how express checkout systems shape consumers’ buying behavior online. To investigate the relationship between express checkout systems and consumers’ buying behavior, qualitative semi-structured interviews have been conducted with fifteen participants. The results indicate that express checkout systems play a crucial role in shaping consumers’ buying behavior online. The findings address that convenience, efficiency, security, and the perceived value of money impact consumers’ decision-making process and can further result in impulsive buying behavior or checkout and cart abandonment. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9121435
- author
- Godagampala, Ashmitha LU ; Al-Urfali, Ruaa LU and Dosljaki, Vlora LU
- supervisor
- organization
- alternative title
- Investigating how express checkout systems shape consumers’ buying behavior online
- course
- IBUH19 20231
- year
- 2023
- type
- M2 - Bachelor Degree
- subject
- keywords
- Technology-based self-services, express checkout systems, E-commerce, online shopping, consumer behavior, buying behavior, Consumer decision-making process model, Sweden
- language
- English
- id
- 9121435
- date added to LUP
- 2023-09-12 13:29:08
- date last changed
- 2023-09-12 13:29:08
@misc{9121435, abstract = {{Online shopping is increasing at a high pace and express checkout systems are becoming widely available. For this reason, this study aims to gain a deeper knowledge on how express checkout systems shape consumers’ buying behavior online. To investigate the relationship between express checkout systems and consumers’ buying behavior, qualitative semi-structured interviews have been conducted with fifteen participants. The results indicate that express checkout systems play a crucial role in shaping consumers’ buying behavior online. The findings address that convenience, efficiency, security, and the perceived value of money impact consumers’ decision-making process and can further result in impulsive buying behavior or checkout and cart abandonment.}}, author = {{Godagampala, Ashmitha and Al-Urfali, Ruaa and Dosljaki, Vlora}}, language = {{eng}}, note = {{Student Paper}}, title = {{Click, Shop, Done}}, year = {{2023}}, }