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Click, Shop, Done

Godagampala, Ashmitha LU ; Al-Urfali, Ruaa LU and Dosljaki, Vlora LU (2023) IBUH19 20231
Department of Business Administration
Abstract
Online shopping is increasing at a high pace and express checkout systems are becoming widely available. For this reason, this study aims to gain a deeper knowledge on how express checkout systems shape consumers’ buying behavior online. To investigate the relationship between express checkout systems and consumers’ buying behavior, qualitative semi-structured interviews have been conducted with fifteen participants. The results indicate that express checkout systems play a crucial role in shaping consumers’ buying behavior online. The findings address that convenience, efficiency, security, and the perceived value of money impact consumers’ decision-making process and can further result in impulsive buying behavior or checkout and cart... (More)
Online shopping is increasing at a high pace and express checkout systems are becoming widely available. For this reason, this study aims to gain a deeper knowledge on how express checkout systems shape consumers’ buying behavior online. To investigate the relationship between express checkout systems and consumers’ buying behavior, qualitative semi-structured interviews have been conducted with fifteen participants. The results indicate that express checkout systems play a crucial role in shaping consumers’ buying behavior online. The findings address that convenience, efficiency, security, and the perceived value of money impact consumers’ decision-making process and can further result in impulsive buying behavior or checkout and cart abandonment. (Less)
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author
Godagampala, Ashmitha LU ; Al-Urfali, Ruaa LU and Dosljaki, Vlora LU
supervisor
organization
alternative title
Investigating how express checkout systems shape consumers’ buying behavior online
course
IBUH19 20231
year
type
M2 - Bachelor Degree
subject
keywords
Technology-based self-services, express checkout systems, E-commerce, online shopping, consumer behavior, buying behavior, Consumer decision-making process model, Sweden
language
English
id
9121435
date added to LUP
2023-09-12 13:29:08
date last changed
2023-09-12 13:29:08
@misc{9121435,
  abstract     = {{Online shopping is increasing at a high pace and express checkout systems are becoming widely available. For this reason, this study aims to gain a deeper knowledge on how express checkout systems shape consumers’ buying behavior online. To investigate the relationship between express checkout systems and consumers’ buying behavior, qualitative semi-structured interviews have been conducted with fifteen participants. The results indicate that express checkout systems play a crucial role in shaping consumers’ buying behavior online. The findings address that convenience, efficiency, security, and the perceived value of money impact consumers’ decision-making process and can further result in impulsive buying behavior or checkout and cart abandonment.}},
  author       = {{Godagampala, Ashmitha and Al-Urfali, Ruaa and Dosljaki, Vlora}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Click, Shop, Done}},
  year         = {{2023}},
}