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2025
Mark Social Media and the Rise of “Sephora Kids” - Gender Performance and Beauty Practices among Female Children
Jonser, Laura Elisabeth ^LU and Llop Slomma, Nastassja Patricia ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark Branding the Kingdom: How Saudi Arabia Uses Global Sports to Communicate its Nation Brand
Syrén, Oscar ^LU and Cederin, Nils ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
2024
Mark From Scroll to Destination: Introducing the Pre-Trip Social Media Influence Model in Travel Planning
Petrovská, Sophia ^LU and Gaetaniello, Giorgia ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark How Women’s Consumer Identity is Shaped by Social Media and Influencers in the Beauty and Lifestyle Industry?
Mahlakaarto, Essi Katariina ^LU and Suanse, Yanisa ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Political Marketing in U.S. Elections - How Do Consumers Understand and Make Meaning of Negative Political Marketing on Social Media?
Ulijn, Matthijs ^LU and Leist, Samara ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Understanding consumer’s view on sustainable fashion and its influence on their consumption
Labrín Mesía, Loretta Mayeli ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
2023
Mark “The Unveiling of Consumer Perceptions” A qualitative study on how consumers view racial representation by iconic brands
Novak, Nazerath Sithara ^LU and Palmeholt-Letchumanan, Josephine Hannah ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
Mark Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity
Möller, Filippa ^LU and Wrobel, Linnéa ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
Mark Beyond the Bin: Dumpster Diving as an Alternative Consumer Practice
Christensson, Adam ^LU and Melin, Vendela ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
Mark Empowerment or Manipulation? A Qualitative Study on How Consumers Navigate the Consumption of Period and Fertility Tracking Apps
Wamser, Katja ^LU and Kopp, Paula ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)

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