Political Marketing in U.S. Elections - How Do Consumers Understand and Make Meaning of Negative Political Marketing on Social Media?
(2024) BUSN39 20241Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9166540
- author
- Ulijn, Matthijs LU and Leist, Samara LU
- supervisor
- organization
- course
- BUSN39 20241
- year
- 2024
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Consumer Culture Theory, Governmentality, Ideology, Discourse, Political Marketing, Social Media Marketing
- language
- English
- id
- 9166540
- date added to LUP
- 2024-06-25 13:38:38
- date last changed
- 2024-06-25 13:38:38
@misc{9166540,
author = {{Ulijn, Matthijs and Leist, Samara}},
language = {{eng}},
note = {{Student Paper}},
title = {{Political Marketing in U.S. Elections - How Do Consumers Understand and Make Meaning of Negative Political Marketing on Social Media?}},
year = {{2024}},
}