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2025
Mark Constructing the Feeling of Luxury on Social Media
Andersson, Elvira ^LU and Nilsson, Hanna ^LU (2025) BUSN39 20251
Department of Business Administration
- Master (One yr)
Mark The Adoption of Artificial Intelligence in SMEs Social Media Marketing: Study of Organisational Routines
Meimere, Renate ^LU and Mach, Marek ^LU (2025) ENTN19 20251
Department of Business Administration
- Master (One yr)
2024
Mark Political Marketing in U.S. Elections - How Do Consumers Understand and Make Meaning of Negative Political Marketing on Social Media?
Ulijn, Matthijs ^LU and Leist, Samara ^LU (2024) BUSN39 20241
Department of Business Administration
- Master (One yr)
Mark Marknadsföring på sociala medier - Kan köpbeslut skapas vid social medieanvändning?
Björkdahl, Ebba ^LU ; Wiklund, Maja ^LU and Jönsson, Alice ^LU (2024) FEKH29 20241
Department of Business Administration
- Bach. Degree
2023
Mark How does algorithmic literacy challenge the utilisation of TikTok for global marketers, taking into account ethical concerns?
Vo Hoang Hoai, Phuong ^LU and Klimecka, Natalie ^LU (2023) BUSN39 20231
Department of Business Administration
- Master (One yr)
Mark Parasocial relationship building with AI influencers on Instagram
Baumdicker, Viktorija ^LU (2023) SKOM12 20231
Department of Strategic Communication
- Master (Two yrs)
Mark Organisk marknadsföring på TikTok -En kvantitativ enkätstudie om hur organisk marknadsföring påverkar köpintentionen hos konsumenter på TikTok
Holmqvist, Paula ^LU and Torres, Isabel (2023) SKDK11 20231
Department of Strategic Communication
- Bach. Degree
Mark The exploration about the textual internet meme: a case study of KFC Crazy Thursday textual meme marketing activity in mainland China
Yang, Shuqiao ^LU (2023) SKOM12 20231
Department of Strategic Communication
- Master (Two yrs)
2022
Mark Kan man engagera Gen Z?
Ahlfeldt, Isabelle ^LU and Olsson, Ninnie (2022) SKDK11 20221
Department of Strategic Communication
- Bach. Degree
2021
Mark #BetaltSamarbete
Albertsson, Oskar ^LU ; Aslan, Renyo ^LU and Kristiansson, Linn ^LU (2021) FEKH29 20211
Department of Business Administration
- Bach. Degree

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