Memorable and Digital: Exploring Young Audiences Needs for Cultural Experiences
(2023) MGTN59 20231Department of Business Administration
- Abstract
- This thesis explores the provision of memorable digital cultural experiences (MDCEs) for young audiences, thereby addressing the existing gap in the literature concerning the experience economy, digitalization in the cultural sector, and memorability of experiences. Based on qualitative in-depth interviews, the research explores cultural consumption trends, uncovers factors contributing to the memorability of cultural experiences, and offers guidance for their application for digital experiences. Ultimately, it provides a framework for designing MDCEs tailored to the needs of young audiences.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9123421
- author
- Maghnouj, Yasmine LU and Chorna, Mariia LU
- supervisor
- organization
- course
- MGTN59 20231
- year
- 2023
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Cultural Sector, Customers’ needs, Digitalisation, Experience Economy, Memorability, Memorable Digital Cultural Experiences (MDCEs), Young Audiences
- language
- English
- id
- 9123421
- date added to LUP
- 2023-06-26 14:17:21
- date last changed
- 2023-07-30 03:41:59
@misc{9123421, abstract = {{This thesis explores the provision of memorable digital cultural experiences (MDCEs) for young audiences, thereby addressing the existing gap in the literature concerning the experience economy, digitalization in the cultural sector, and memorability of experiences. Based on qualitative in-depth interviews, the research explores cultural consumption trends, uncovers factors contributing to the memorability of cultural experiences, and offers guidance for their application for digital experiences. Ultimately, it provides a framework for designing MDCEs tailored to the needs of young audiences.}}, author = {{Maghnouj, Yasmine and Chorna, Mariia}}, language = {{eng}}, note = {{Student Paper}}, title = {{Memorable and Digital: Exploring Young Audiences Needs for Cultural Experiences}}, year = {{2023}}, }