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Memorable and Digital: Exploring Young Audiences Needs for Cultural Experiences

Maghnouj, Yasmine LU and Chorna, Mariia LU (2023) MGTN59 20231
Department of Business Administration
Abstract
This thesis explores the provision of memorable digital cultural experiences (MDCEs) for young audiences, thereby addressing the existing gap in the literature concerning the experience economy, digitalization in the cultural sector, and memorability of experiences. Based on qualitative in-depth interviews, the research explores cultural consumption trends, uncovers factors contributing to the memorability of cultural experiences, and offers guidance for their application for digital experiences. Ultimately, it provides a framework for designing MDCEs tailored to the needs of young audiences.
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author
Maghnouj, Yasmine LU and Chorna, Mariia LU
supervisor
organization
course
MGTN59 20231
year
type
H1 - Master's Degree (One Year)
subject
keywords
Cultural Sector, Customers’ needs, Digitalisation, Experience Economy, Memorability, Memorable Digital Cultural Experiences (MDCEs), Young Audiences
language
English
id
9123421
date added to LUP
2023-06-26 14:17:21
date last changed
2023-07-30 03:41:59
@misc{9123421,
  abstract     = {{This thesis explores the provision of memorable digital cultural experiences (MDCEs) for young audiences, thereby addressing the existing gap in the literature concerning the experience economy, digitalization in the cultural sector, and memorability of experiences. Based on qualitative in-depth interviews, the research explores cultural consumption trends, uncovers factors contributing to the memorability of cultural experiences, and offers guidance for their application for digital experiences. Ultimately, it provides a framework for designing MDCEs tailored to the needs of young audiences.}},
  author       = {{Maghnouj, Yasmine and Chorna, Mariia}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Memorable and Digital: Exploring Young Audiences Needs for Cultural Experiences}},
  year         = {{2023}},
}