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How Bumblebees Create Fire - Unraveling Communication Patterns in Innovation Diffusion at a Global Manufacturer of Electronic Devices

Rondin, Amanda LU and Ambrosat, Sophie LU (2023) BUSN49 20231
Department of Business Administration
Abstract
The aim of our study is to understand how communication is used to master the challenges of ambidexterity when diffusing innovation in a mature tech company. This qualitative study in the interpretivist research tradition takes an abductive research approach, in the form of a single case study. The empirical material consists of fourteen in-depth semi-structured interviews and was analyzed by distilling, categorizing and interpreting. Our findings suggest a reflexive approach to communication when diffusing innovation and managing the challenges of ambidexterity that departs from very informal to increasingly formalized ways of communicating to integrate exploration and exploitation.
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author
Rondin, Amanda LU and Ambrosat, Sophie LU
supervisor
organization
course
BUSN49 20231
year
type
H1 - Master's Degree (One Year)
subject
keywords
Ambidexterity, Communication, Diffusion of Innovation
language
English
id
9125795
date added to LUP
2023-06-20 12:05:54
date last changed
2023-06-20 12:05:54
@misc{9125795,
  abstract     = {{The aim of our study is to understand how communication is used to master the challenges of ambidexterity when diffusing innovation in a mature tech company. This qualitative study in the interpretivist research tradition takes an abductive research approach, in the form of a single case study. The empirical material consists of fourteen in-depth semi-structured interviews and was analyzed by distilling, categorizing and interpreting. Our findings suggest a reflexive approach to communication when diffusing innovation and managing the challenges of ambidexterity that departs from very informal to increasingly formalized ways of communicating to integrate exploration and exploitation.}},
  author       = {{Rondin, Amanda and Ambrosat, Sophie}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{How Bumblebees Create Fire - Unraveling Communication Patterns in Innovation Diffusion at a Global Manufacturer of Electronic Devices}},
  year         = {{2023}},
}