Traveling on a Whim? A qualitative case study on how business models for Mobility-as-a-Service can be designed and configured
(2023) BUSN09 20231Department of Business Administration
- Abstract
- Purpose: The purpose of the study is to gain a deeper understanding of how MaaS business
models can be designed and configured.
Theoretical Perspective: The theoretical perspective is provided by a preliminary
framework which consists of a synthesis between Business model theory and MaaS literature.
Methodology: A qualitative single case study was employed with an abductive research
approach.
Empirical Foundation: The empirical findings show how the prioritization between
marketing and technology is of high importance, a new partnership, the important role of the
investor to provide financial resources and a new value proposition of “getting the job done”.
Conclusion: Insights into the logic of how MaaS Providers can offer... (More) - Purpose: The purpose of the study is to gain a deeper understanding of how MaaS business
models can be designed and configured.
Theoretical Perspective: The theoretical perspective is provided by a preliminary
framework which consists of a synthesis between Business model theory and MaaS literature.
Methodology: A qualitative single case study was employed with an abductive research
approach.
Empirical Foundation: The empirical findings show how the prioritization between
marketing and technology is of high importance, a new partnership, the important role of the
investor to provide financial resources and a new value proposition of “getting the job done”.
Conclusion: Insights into the logic of how MaaS Providers can offer the “idea” of the
car through subscription-based mobility, employ prioritization as a key activity, as well as the
emergence of a new business logic for MaaS Providers. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9126255
- author
- Bolander, Julia LU and Siltberg, Elin LU
- supervisor
- organization
- course
- BUSN09 20231
- year
- 2023
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Business Model, Business Model Canvas, Sustainable Urban Mobility, Mobility-as-a-Service (MaaS)
- language
- English
- id
- 9126255
- date added to LUP
- 2023-09-12 13:19:05
- date last changed
- 2023-09-12 13:19:05
@misc{9126255,
abstract = {{Purpose: The purpose of the study is to gain a deeper understanding of how MaaS business
models can be designed and configured.
Theoretical Perspective: The theoretical perspective is provided by a preliminary
framework which consists of a synthesis between Business model theory and MaaS literature.
Methodology: A qualitative single case study was employed with an abductive research
approach.
Empirical Foundation: The empirical findings show how the prioritization between
marketing and technology is of high importance, a new partnership, the important role of the
investor to provide financial resources and a new value proposition of “getting the job done”.
Conclusion: Insights into the logic of how MaaS Providers can offer the “idea” of the
car through subscription-based mobility, employ prioritization as a key activity, as well as the
emergence of a new business logic for MaaS Providers.}},
author = {{Bolander, Julia and Siltberg, Elin}},
language = {{eng}},
note = {{Student Paper}},
title = {{Traveling on a Whim? A qualitative case study on how business models for Mobility-as-a-Service can be designed and configured}},
year = {{2023}},
}