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Hanterande (slängande) av returer inom klädindustrin

Bengtsson, Adam LU ; Holm, Lisa LU and Pham, Jessika LU (2023) FEKH29 20231
Department of Business Administration
Abstract (Swedish)
Syfte
Undersöka konsumenters köp- och returbeteenden vad gäller kläder vid införandet av striktare returpolicys.

Teoretiska perspektiv
Returbeteende, Categories of online returning behavior, Returpolicy, CSR, Carroll’s Pyramid of Corporate Social Responsibility, Tidigare forskning, Grandiositet och nollsummespel

Metod
Uppsatsen utgår från en kvantitativ undersökningsmetod och deduktiv ansats. Detta görs i syfte att besvara rapportens forskningsfrågor, vilka tog utgångspunkt i det teoretiska ramverket samt tidigare forskning. Den kvantitativa datainsamlingen gjordes genom en enkätundersökning som baserades på ett bekvämlighetsurval. I undersökningen fick respondenterna ta ställning till 15 huvudfrågor som utformades utifrån det... (More)
Syfte
Undersöka konsumenters köp- och returbeteenden vad gäller kläder vid införandet av striktare returpolicys.

Teoretiska perspektiv
Returbeteende, Categories of online returning behavior, Returpolicy, CSR, Carroll’s Pyramid of Corporate Social Responsibility, Tidigare forskning, Grandiositet och nollsummespel

Metod
Uppsatsen utgår från en kvantitativ undersökningsmetod och deduktiv ansats. Detta görs i syfte att besvara rapportens forskningsfrågor, vilka tog utgångspunkt i det teoretiska ramverket samt tidigare forskning. Den kvantitativa datainsamlingen gjordes genom en enkätundersökning som baserades på ett bekvämlighetsurval. I undersökningen fick respondenterna ta ställning till 15 huvudfrågor som utformades utifrån det teoretiska ramverket. Analysen, som gjordes statistiskt, baserades på Cronbachs alfatest, korrelationstester och regressionstester.

Empiri
Utifrån den empiriska analysen påvisades det att det finns en korrelation mellan returbeteende och den returpolicy som klädföretag tillämpar. Vidare påvisades även att striktheten på returpolicys påverkar variationen i konsumenters returbeteende.

Slutsats
Returpolicys påverkar klädkonsumenters returbeteende och riktar konsumenter till att bli mer hållbara. Företag behöver hjälpa konsumenter att ta mer hållbara beslut, exempelvis genom att minska informationsassymmetri (Less)
Abstract
Purpose
To investigate consumer purchasing and return behaviors regarding clothing when introducing stricter return policies.

Theoretical perspective
Returning behavior, Categories of online returning behavior, Return policies, CSR, Carroll’s Pyramid of Corporate Social Responsibility, Grandiosity and Zero-sum games

Methodology
The essay is based on a quantitative research method and deductive approach. This is done in order to answer the report's research questions, which were based on the theoretical framework and previous research. The quantitative data collection was done through a questionnaire based on convenience sampling. In the survey, the respondents had to take a stand on 15 main questions that were designed based on... (More)
Purpose
To investigate consumer purchasing and return behaviors regarding clothing when introducing stricter return policies.

Theoretical perspective
Returning behavior, Categories of online returning behavior, Return policies, CSR, Carroll’s Pyramid of Corporate Social Responsibility, Grandiosity and Zero-sum games

Methodology
The essay is based on a quantitative research method and deductive approach. This is done in order to answer the report's research questions, which were based on the theoretical framework and previous research. The quantitative data collection was done through a questionnaire based on convenience sampling. In the survey, the respondents had to take a stand on 15 main questions that were designed based on the theoretical framework. The analysis, which was done statistically, was based on Cronbach's alpha test, correlation tests and regression tests.

Empirical foundation
Based on the empirical analysis, it was demonstrated that there is a correlation between return behavior and the return policy applied by clothing companies. Furthermore, it was also shown that the strictness of return policies affects the variation in consumers’ return behavior.

Conclusion
Return policies influence clothing consumers’ return behavior and direct consumers to become more sustainable. Companies need to help consumers make more sustainable decisions, for example by reducing information asymmetry (Less)
Please use this url to cite or link to this publication:
author
Bengtsson, Adam LU ; Holm, Lisa LU and Pham, Jessika LU
supervisor
organization
alternative title
En kvantitativ studie som analyserar konsumenters returbeteende vid klädkonsumtion och hur det påverkas av returpolicys
course
FEKH29 20231
year
type
M2 - Bachelor Degree
subject
keywords
Returbeteende, returpolicys, hållbarhet, CSR, produktförstöring, retur Return behavior, return policies, sustainability, product destruction, return
language
Swedish
id
9130464
date added to LUP
2023-08-30 12:19:19
date last changed
2023-08-30 12:19:19
@misc{9130464,
  abstract     = {{Purpose
To investigate consumer purchasing and return behaviors regarding clothing when introducing stricter return policies.

Theoretical perspective
Returning behavior, Categories of online returning behavior, Return policies, CSR, Carroll’s Pyramid of Corporate Social Responsibility, Grandiosity and Zero-sum games

Methodology
The essay is based on a quantitative research method and deductive approach. This is done in order to answer the report's research questions, which were based on the theoretical framework and previous research. The quantitative data collection was done through a questionnaire based on convenience sampling. In the survey, the respondents had to take a stand on 15 main questions that were designed based on the theoretical framework. The analysis, which was done statistically, was based on Cronbach's alpha test, correlation tests and regression tests.

Empirical foundation
Based on the empirical analysis, it was demonstrated that there is a correlation between return behavior and the return policy applied by clothing companies. Furthermore, it was also shown that the strictness of return policies affects the variation in consumers’ return behavior.

Conclusion
Return policies influence clothing consumers’ return behavior and direct consumers to become more sustainable. Companies need to help consumers make more sustainable decisions, for example by reducing information asymmetry}},
  author       = {{Bengtsson, Adam and Holm, Lisa and Pham, Jessika}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Hanterande (slängande) av returer inom klädindustrin}},
  year         = {{2023}},
}