Visions and values of algorithms : A study of how Elon Musk envisions X’s algorithms
(2024) MKVM13 20241Media and Communication Studies
Department of Communication and Media
- Abstract (Swedish)
- Recent studies have shed light on how media platform justify their algorithms, highlighting characteristics such as efficiency or neutrality. However, while these contributions are significant, they still need to analyze how platform owners discuss algorithms. In this research I argue that we can gain insights into algorithms’ social power by exploring Elon Musk’s tweets about his media platform X. Through critical algorithm and platform studies I analyzed Musk's claims. The findings suggest three themes. The first is the expectation of algorithms, which explores the conditions that activate algorithms. Second, the enchantment of algorithms, which are the values that legitimize this technology. The third theme is algorithmic adversaries,... (More)
- Recent studies have shed light on how media platform justify their algorithms, highlighting characteristics such as efficiency or neutrality. However, while these contributions are significant, they still need to analyze how platform owners discuss algorithms. In this research I argue that we can gain insights into algorithms’ social power by exploring Elon Musk’s tweets about his media platform X. Through critical algorithm and platform studies I analyzed Musk's claims. The findings suggest three themes. The first is the expectation of algorithms, which explores the conditions that activate algorithms. Second, the enchantment of algorithms, which are the values that legitimize this technology. The third theme is algorithmic adversaries, Musk’s accusations against actors that can challenge his interpretation of algorithms. The results show how Musk, by normalizing algorithms, promote the value of competition. Also, it shows the multiple values that Musk uses to celebrate this technology. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9151492
- author
- Sagastume Muralles, Jorge LU
- supervisor
- organization
- course
- MKVM13 20241
- year
- 2024
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Algorithms, notion of algorithms, Elon Musk, platforms, technology, values
- language
- English
- id
- 9151492
- date added to LUP
- 2024-06-17 15:34:35
- date last changed
- 2024-06-17 15:34:35
@misc{9151492, abstract = {{Recent studies have shed light on how media platform justify their algorithms, highlighting characteristics such as efficiency or neutrality. However, while these contributions are significant, they still need to analyze how platform owners discuss algorithms. In this research I argue that we can gain insights into algorithms’ social power by exploring Elon Musk’s tweets about his media platform X. Through critical algorithm and platform studies I analyzed Musk's claims. The findings suggest three themes. The first is the expectation of algorithms, which explores the conditions that activate algorithms. Second, the enchantment of algorithms, which are the values that legitimize this technology. The third theme is algorithmic adversaries, Musk’s accusations against actors that can challenge his interpretation of algorithms. The results show how Musk, by normalizing algorithms, promote the value of competition. Also, it shows the multiple values that Musk uses to celebrate this technology.}}, author = {{Sagastume Muralles, Jorge}}, language = {{eng}}, note = {{Student Paper}}, title = {{Visions and values of algorithms : A study of how Elon Musk envisions X’s algorithms}}, year = {{2024}}, }