Navigating Organizational Decision-making: A Qualitative Case Study Exploring the Influence of Cognitive Dissonance in Organizational Decision-making
(2024) BUSN49 20241Department of Business Administration
- Abstract
- The purpose of this study is to explore how cognitive dissonance influences organizational decision-making within highly competitive markets, thus broadening the understanding of organizational decision-making. By adopting an interpretative tradition we employ a qualitative single-case study methodology with an abductive approach in our research. Empirical data was collected through semi-structured in-depth interviews with managers within a company operating in the highly competitive market of the streaming industry. The theoretical background covers literature concerning organizational decision-making and cognitive dissonance. Additionally it involves literature regarding the streaming industry, providing insights into highly competitive... (More)
- The purpose of this study is to explore how cognitive dissonance influences organizational decision-making within highly competitive markets, thus broadening the understanding of organizational decision-making. By adopting an interpretative tradition we employ a qualitative single-case study methodology with an abductive approach in our research. Empirical data was collected through semi-structured in-depth interviews with managers within a company operating in the highly competitive market of the streaming industry. The theoretical background covers literature concerning organizational decision-making and cognitive dissonance. Additionally it involves literature regarding the streaming industry, providing insights into highly competitive markets. Our research contributes to a broader understanding of organizational decision-making within high competitive markets by looking at the influence on cognitive dissonances and how to deal with them, thus enhancing the quality of decision-making. The study emphasizes that cognitive dissonance, despite its short term negative consequences, can in longer terms serve as a catalyst fostering creativity and innovation within organizations. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9155836
- author
- Larsson, Calle LU and Kristiansson, Erik LU
- supervisor
-
- Anna Jonsson LU
- organization
- course
- BUSN49 20241
- year
- 2024
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Organizational decision-making, Cognitive dissonance, High competitive markets, Streaming industry
- language
- English
- id
- 9155836
- date added to LUP
- 2024-06-10 14:38:31
- date last changed
- 2024-06-10 14:38:31
@misc{9155836, abstract = {{The purpose of this study is to explore how cognitive dissonance influences organizational decision-making within highly competitive markets, thus broadening the understanding of organizational decision-making. By adopting an interpretative tradition we employ a qualitative single-case study methodology with an abductive approach in our research. Empirical data was collected through semi-structured in-depth interviews with managers within a company operating in the highly competitive market of the streaming industry. The theoretical background covers literature concerning organizational decision-making and cognitive dissonance. Additionally it involves literature regarding the streaming industry, providing insights into highly competitive markets. Our research contributes to a broader understanding of organizational decision-making within high competitive markets by looking at the influence on cognitive dissonances and how to deal with them, thus enhancing the quality of decision-making. The study emphasizes that cognitive dissonance, despite its short term negative consequences, can in longer terms serve as a catalyst fostering creativity and innovation within organizations.}}, author = {{Larsson, Calle and Kristiansson, Erik}}, language = {{eng}}, note = {{Student Paper}}, title = {{Navigating Organizational Decision-making: A Qualitative Case Study Exploring the Influence of Cognitive Dissonance in Organizational Decision-making}}, year = {{2024}}, }