Alone Together: The Management of the Dual mission, A Case Study of a Vietnamese Social Enterprise
(2024) BUSN09 20241Department of Business Administration
- Abstract
- This research addresses the misalignment gap in social enterprise knowledge across different socio-economic regions, emphasizing the need for localized studies. Focusing on Vietnam, a developing country with emerging social enterprises, the study investigates the strategic practices employed by these enterprises to manage the dual missions of profit and social impact.
Through explorative case study method, data was collected by in-depth semi-structured interviews with 07 personnel of an established social enterprise in Vietnam, including heads of departments and employees.
The findings reveal three primary categories of strategies: (1) Dual Mission Awareness: Tohe maintains a clear understanding of the boundaries between profit and... (More) - This research addresses the misalignment gap in social enterprise knowledge across different socio-economic regions, emphasizing the need for localized studies. Focusing on Vietnam, a developing country with emerging social enterprises, the study investigates the strategic practices employed by these enterprises to manage the dual missions of profit and social impact.
Through explorative case study method, data was collected by in-depth semi-structured interviews with 07 personnel of an established social enterprise in Vietnam, including heads of departments and employees.
The findings reveal three primary categories of strategies: (1) Dual Mission Awareness: Tohe maintains a clear understanding of the boundaries between profit and social missions, (2) Differentiation Strategies: The organization separates its elements to manage the dual missions effectively, ensuring each team focuses on its primary goal, and (3) Integration Strategies: Tohe blends the dual missions at structural, identity, and business levels, promoting cohesion and mutual support between profit-generating and social impact activities.
These findings provide valuable insights into managing dual missions in social enterprises, contributing to the broader understanding of strategic management in similar contexts. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9155996
- author
- Phung, Thuy Tien LU and Yang, Neul LU
- supervisor
- organization
- course
- BUSN09 20241
- year
- 2024
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Social Enterprise, Institutional Logics, Dual Mission, Trade-off, Paradox, Differentiation, Integration, Strategic Management.
- language
- English
- id
- 9155996
- date added to LUP
- 2024-06-26 12:52:23
- date last changed
- 2024-06-26 12:52:23
@misc{9155996,
abstract = {{This research addresses the misalignment gap in social enterprise knowledge across different socio-economic regions, emphasizing the need for localized studies. Focusing on Vietnam, a developing country with emerging social enterprises, the study investigates the strategic practices employed by these enterprises to manage the dual missions of profit and social impact.
Through explorative case study method, data was collected by in-depth semi-structured interviews with 07 personnel of an established social enterprise in Vietnam, including heads of departments and employees.
The findings reveal three primary categories of strategies: (1) Dual Mission Awareness: Tohe maintains a clear understanding of the boundaries between profit and social missions, (2) Differentiation Strategies: The organization separates its elements to manage the dual missions effectively, ensuring each team focuses on its primary goal, and (3) Integration Strategies: Tohe blends the dual missions at structural, identity, and business levels, promoting cohesion and mutual support between profit-generating and social impact activities.
These findings provide valuable insights into managing dual missions in social enterprises, contributing to the broader understanding of strategic management in similar contexts.}},
author = {{Phung, Thuy Tien and Yang, Neul}},
language = {{eng}},
note = {{Student Paper}},
title = {{Alone Together: The Management of the Dual mission, A Case Study of a Vietnamese Social Enterprise}},
year = {{2024}},
}