Implementation of the Digital Euro. A Study of Trust and Awareness of University Students in Benelux.
(2024) MGTN59 20241Department of Business Administration
- Abstract (Swedish)
- This thesis investigates the implementation of the digital euro, focusing on university students' trust and awareness in the Benelux region. The study addresses a gap in the existing literature by exploring perceptions among students in Belgium, the Netherlands, and Luxembourg. Through a quantitative survey of 390 respondents, the research examines if awareness of the digital euro predicts trust and if trust influences the likelihood of usage. Findings reveal that awareness significantly predicts trust, and higher trust levels correlate with increased likelihood of digital euro usage. The study offers insights for European Central Bank policymakers, emphasising the need for effective communication and trust-building to encourage adoption.... (More)
- This thesis investigates the implementation of the digital euro, focusing on university students' trust and awareness in the Benelux region. The study addresses a gap in the existing literature by exploring perceptions among students in Belgium, the Netherlands, and Luxembourg. Through a quantitative survey of 390 respondents, the research examines if awareness of the digital euro predicts trust and if trust influences the likelihood of usage. Findings reveal that awareness significantly predicts trust, and higher trust levels correlate with increased likelihood of digital euro usage. The study offers insights for European Central Bank policymakers, emphasising the need for effective communication and trust-building to encourage adoption. The research contributes empirical evidence on trust, awareness, and digital currency adoption, suggesting that future studies should include a broader demographic and additional influencing factors. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9156510
- author
- Tiitus, Eger LU and Kubik, Damian Jakub LU
- supervisor
-
- Martin Blom LU
- organization
- course
- MGTN59 20241
- year
- 2024
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- CBDC, digital euro, benelux, trust, awareness, central bank digital currency
- language
- English
- id
- 9156510
- date added to LUP
- 2024-06-24 12:56:49
- date last changed
- 2024-06-24 12:56:49
@misc{9156510, abstract = {{This thesis investigates the implementation of the digital euro, focusing on university students' trust and awareness in the Benelux region. The study addresses a gap in the existing literature by exploring perceptions among students in Belgium, the Netherlands, and Luxembourg. Through a quantitative survey of 390 respondents, the research examines if awareness of the digital euro predicts trust and if trust influences the likelihood of usage. Findings reveal that awareness significantly predicts trust, and higher trust levels correlate with increased likelihood of digital euro usage. The study offers insights for European Central Bank policymakers, emphasising the need for effective communication and trust-building to encourage adoption. The research contributes empirical evidence on trust, awareness, and digital currency adoption, suggesting that future studies should include a broader demographic and additional influencing factors.}}, author = {{Tiitus, Eger and Kubik, Damian Jakub}}, language = {{eng}}, note = {{Student Paper}}, title = {{Implementation of the Digital Euro. A Study of Trust and Awareness of University Students in Benelux.}}, year = {{2024}}, }