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How does education influence the cognitive mechanism used in the entrepreneurial ideation phase?

Kassai, Donat Tamás LU and Nukaew, Wanichaya LU (2024) ENTN19 20241
Department of Business Administration
Abstract
Entrepreneurship is essential to accelerate entrepreneurial innovation and economic growth. Brilliant ideas do not only arise from the Eureka moment but the founder's talent and creativity have a large cooperation in this process. There are many factors that trigger the founder's creativity and can lead to successful entrepreneurship. This paper aims to study the relationship between the complex cognition process of idea generation and the entrepreneur's higher-level education background. The research question is ‘How does education influence the cognitive mechanism involved in the entrepreneurial ideation phase?’. The focus of this study is to reveal how entrepreneurs' educational background shapes the thinking process leading to... (More)
Entrepreneurship is essential to accelerate entrepreneurial innovation and economic growth. Brilliant ideas do not only arise from the Eureka moment but the founder's talent and creativity have a large cooperation in this process. There are many factors that trigger the founder's creativity and can lead to successful entrepreneurship. This paper aims to study the relationship between the complex cognition process of idea generation and the entrepreneur's higher-level education background. The research question is ‘How does education influence the cognitive mechanism involved in the entrepreneurial ideation phase?’. The focus of this study is to reveal how entrepreneurs' educational background shapes the thinking process leading to innovative idea generation through qualitative research. With the qualitative research method, we had semi-structured interviews with 14 founders who have already gone through the ideation process. The study found that formal education determines the cognitive process by developing three important cognitive mechanisms: 'adaptive thinking', divergent thinking', and 'social cognition and collaboration'. These thinking mechanisms facilitate entrepreneurs' decision-making and opportunity recognition in ideation phase in their venture development. Adaptive thinking is an important mechanism that helps entrepreneurs with the skills to effectively collect and evaluate information based on market information. Divergent thinking is a cognitive mechanism that supports entrepreneurs to think creatively and explore multiple perspectives that lead to unique and more specific business ideas. Social cognition and collaboration emphasize the entrepreneurs recognize and respond effectively to the needs of society apart from just the business objectives. This paper presents practical principles for entrepreneurs and implementable aspects for educational institutions. It informs future research on the education and practice of future entrepreneurs by developing an understanding of the creative thinking process that plays an important role in deriving more efficient start-up ideas. (Less)
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author
Kassai, Donat Tamás LU and Nukaew, Wanichaya LU
supervisor
organization
course
ENTN19 20241
year
type
H1 - Master's Degree (One Year)
subject
keywords
education, cognitive mechanism, entrepreneurship, ideation phase
language
English
id
9163381
date added to LUP
2024-06-19 17:34:03
date last changed
2024-06-19 17:34:03
@misc{9163381,
  abstract     = {{Entrepreneurship is essential to accelerate entrepreneurial innovation and economic growth. Brilliant ideas do not only arise from the Eureka moment but the founder's talent and creativity have a large cooperation in this process. There are many factors that trigger the founder's creativity and can lead to successful entrepreneurship. This paper aims to study the relationship between the complex cognition process of idea generation and the entrepreneur's higher-level education background. The research question is ‘How does education influence the cognitive mechanism involved in the entrepreneurial ideation phase?’. The focus of this study is to reveal how entrepreneurs' educational background shapes the thinking process leading to innovative idea generation through qualitative research. With the qualitative research method, we had semi-structured interviews with 14 founders who have already gone through the ideation process. The study found that formal education determines the cognitive process by developing three important cognitive mechanisms: 'adaptive thinking', divergent thinking', and 'social cognition and collaboration'. These thinking mechanisms facilitate entrepreneurs' decision-making and opportunity recognition in ideation phase in their venture development. Adaptive thinking is an important mechanism that helps entrepreneurs with the skills to effectively collect and evaluate information based on market information. Divergent thinking is a cognitive mechanism that supports entrepreneurs to think creatively and explore multiple perspectives that lead to unique and more specific business ideas. Social cognition and collaboration emphasize the entrepreneurs recognize and respond effectively to the needs of society apart from just the business objectives. This paper presents practical principles for entrepreneurs and implementable aspects for educational institutions. It informs future research on the education and practice of future entrepreneurs by developing an understanding of the creative thinking process that plays an important role in deriving more efficient start-up ideas.}},
  author       = {{Kassai, Donat Tamás and Nukaew, Wanichaya}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{How does education influence the cognitive mechanism used in the entrepreneurial ideation phase?}},
  year         = {{2024}},
}