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Interaction Shifting Identity: The Dynamic Identity Construction of Chinese Women through the Pursuit of Thinness on Social Media

Di, Xinyu LU and Li, Yiting LU (2024) BUSN39 20241
Department of Business Administration
Abstract
This thesis investigates the interaction of the "thinness is beauty" concept on Chinese women's social media, the rise of anti-body anxiety content, and their effects on female identity formation and consumer behavior, focusing on fast fashion brands and Red. It aims to explore the factors reinforcing narrow beauty standards, analyze changes due to anti-body anxiety content, and examine shifts in female identity construction influenced by these standards and resistance movements.
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author
Di, Xinyu LU and Li, Yiting LU
supervisor
organization
course
BUSN39 20241
year
type
H1 - Master's Degree (One Year)
subject
keywords
Social Media, Identity Construction, Symbolic meaning, Thinness, Body Shaming, Community, Consumer Culture Theory (CCT)
language
English
id
9165464
date added to LUP
2024-06-25 13:10:18
date last changed
2024-06-25 13:10:18
@misc{9165464,
  abstract     = {{This thesis investigates the interaction of the "thinness is beauty" concept on Chinese women's social media, the rise of anti-body anxiety content, and their effects on female identity formation and consumer behavior, focusing on fast fashion brands and Red. It aims to explore the factors reinforcing narrow beauty standards, analyze changes due to anti-body anxiety content, and examine shifts in female identity construction influenced by these standards and resistance movements.}},
  author       = {{Di, Xinyu and Li, Yiting}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Interaction Shifting Identity: The Dynamic Identity Construction of Chinese Women through the Pursuit of Thinness on Social Media}},
  year         = {{2024}},
}