Interaction Shifting Identity: The Dynamic Identity Construction of Chinese Women through the Pursuit of Thinness on Social Media
(2024) BUSN39 20241Department of Business Administration
- Abstract
- This thesis investigates the interaction of the "thinness is beauty" concept on Chinese women's social media, the rise of anti-body anxiety content, and their effects on female identity formation and consumer behavior, focusing on fast fashion brands and Red. It aims to explore the factors reinforcing narrow beauty standards, analyze changes due to anti-body anxiety content, and examine shifts in female identity construction influenced by these standards and resistance movements.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9165464
- author
- Di, Xinyu LU and Li, Yiting LU
- supervisor
-
- Tommy Shih LU
- organization
- course
- BUSN39 20241
- year
- 2024
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Social Media, Identity Construction, Symbolic meaning, Thinness, Body Shaming, Community, Consumer Culture Theory (CCT)
- language
- English
- id
- 9165464
- date added to LUP
- 2024-06-25 13:10:18
- date last changed
- 2024-06-25 13:10:18
@misc{9165464, abstract = {{This thesis investigates the interaction of the "thinness is beauty" concept on Chinese women's social media, the rise of anti-body anxiety content, and their effects on female identity formation and consumer behavior, focusing on fast fashion brands and Red. It aims to explore the factors reinforcing narrow beauty standards, analyze changes due to anti-body anxiety content, and examine shifts in female identity construction influenced by these standards and resistance movements.}}, author = {{Di, Xinyu and Li, Yiting}}, language = {{eng}}, note = {{Student Paper}}, title = {{Interaction Shifting Identity: The Dynamic Identity Construction of Chinese Women through the Pursuit of Thinness on Social Media}}, year = {{2024}}, }