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Försvarsmekanismer mot Cancelkulturen: En kvalitativ studie av Logan Pauls kontroverser och åtgärder

Vojnovic, Milos LU ; Kurzewski, Simon LU and Fagerlund, Ossian LU (2024) FEKH29 20241
Department of Business Administration
Abstract
The aim of this study is to investigate different types of crisis management strategies in relation to cancel culture scandals involving influencers. It is conducted through two case studies of scandals regarding Logan Pauls, one that happened in 2017 and the other one 2023. To be able to draw scientific conclusions regarding what type of strategies Logan Paul used, the study adapts three theoretical frameworks: Bernard Weiners Attributions Theory, W. Timothy Coombs Situational Crisis Management Theory (SCC-theory) and Nham Phon Tuans & Bich Ngoc Dos Brand Crisis Response Strategies. The study employs a qualitative method and utilizes an abductive approach, which is frequently used to connect empirical evidence in case studies. Empirical... (More)
The aim of this study is to investigate different types of crisis management strategies in relation to cancel culture scandals involving influencers. It is conducted through two case studies of scandals regarding Logan Pauls, one that happened in 2017 and the other one 2023. To be able to draw scientific conclusions regarding what type of strategies Logan Paul used, the study adapts three theoretical frameworks: Bernard Weiners Attributions Theory, W. Timothy Coombs Situational Crisis Management Theory (SCC-theory) and Nham Phon Tuans & Bich Ngoc Dos Brand Crisis Response Strategies. The study employs a qualitative method and utilizes an abductive approach, which is frequently used to connect empirical evidence in case studies. Empirical data were collected through observations and document analysis, and the findings were presented through a comprehensive analysis.
SCC-theory leverages the principles of attribution theory to develop various clusters of intervention strategies tailored to specific critical situations. Each crisis type is associated with different levels of responsibility attribution; the higher the responsibility attributed to a brand, the more negative the perception of that brand. By utilizing attribution theory, SCC-theory assesses the extent of organizational responsibility linked to different crises and subsequently categorizes these crises into clusters based on the degree of responsibility assigned to the brand in each scenario. When the degree of responsibility has been identified there are two responses to adapt when navigating through the crisis. The primary response is the mandatory actions that are taken only when the crisis has occurred, it can be divided into two subgroups, defensive response and accommodative response. The secondary response is to support the primary response strategy. The strategies that make up the secondary response have as their main goal to divert the public's attention from the critical situation and instead shift the focus to positive associations around the brand.
This study identifies that there are different strategies that can be used when an organization manages a crisis. Depending on the brands accountability and their control of the situation the negative feedback can variey as well as the outcome. There are not any specific strategies that have been proven to be more effective than others and it all depends on the situation that the brand is in and what combination of strategies they use to tackle the crisis. However, this study identifies which strategies that earlier have been used to successfully tackle cancel culture. (Less)
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author
Vojnovic, Milos LU ; Kurzewski, Simon LU and Fagerlund, Ossian LU
supervisor
organization
course
FEKH29 20241
year
type
M2 - Bachelor Degree
subject
keywords
Cancel culture, defense mechanisms, crisis management strategies, control, responsibility Cancelkultur, försvarsmekanismer, krishanteringsstrategier, kontroll, ansvar
language
Swedish
id
9165530
date added to LUP
2024-06-28 11:35:13
date last changed
2024-06-28 11:35:13
@misc{9165530,
  abstract     = {{The aim of this study is to investigate different types of crisis management strategies in relation to cancel culture scandals involving influencers. It is conducted through two case studies of scandals regarding Logan Pauls, one that happened in 2017 and the other one 2023. To be able to draw scientific conclusions regarding what type of strategies Logan Paul used, the study adapts three theoretical frameworks: Bernard Weiners Attributions Theory, W. Timothy Coombs Situational Crisis Management Theory (SCC-theory) and Nham Phon Tuans & Bich Ngoc Dos Brand Crisis Response Strategies. The study employs a qualitative method and utilizes an abductive approach, which is frequently used to connect empirical evidence in case studies. Empirical data were collected through observations and document analysis, and the findings were presented through a comprehensive analysis. 
SCC-theory leverages the principles of attribution theory to develop various clusters of intervention strategies tailored to specific critical situations. Each crisis type is associated with different levels of responsibility attribution; the higher the responsibility attributed to a brand, the more negative the perception of that brand. By utilizing attribution theory, SCC-theory assesses the extent of organizational responsibility linked to different crises and subsequently categorizes these crises into clusters based on the degree of responsibility assigned to the brand in each scenario. When the degree of responsibility has been identified there are two responses to adapt when navigating through the crisis. The primary response is the mandatory actions that are taken only when the crisis has occurred, it can be divided into two subgroups, defensive response and accommodative response. The secondary response is to support the primary response strategy. The strategies that make up the secondary response have as their main goal to divert the public's attention from the critical situation and instead shift the focus to positive associations around the brand. 
This study identifies that there are different strategies that can be used when an organization manages a crisis. Depending on the brands accountability and their control of the situation the negative feedback can variey as well as the outcome. There are not any specific strategies that have been proven to be more effective than others and it all depends on the situation that the brand is in and what combination of strategies they use to tackle the crisis. However, this study identifies which strategies that earlier have been used to successfully tackle cancel culture.}},
  author       = {{Vojnovic, Milos and Kurzewski, Simon and Fagerlund, Ossian}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Försvarsmekanismer mot Cancelkulturen: En kvalitativ studie av Logan Pauls kontroverser och åtgärder}},
  year         = {{2024}},
}