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Beyond Compliance: Managing the Practical Implications of the European Union’s Digital Product Passport on Companies

Maass, Jannis LU and Hansson, Lovisa LU (2024) MGTN59 20241
Department of Business Administration
Abstract
As the importance of sustainability grows, the necessity for authentic and transparent
information in relation to this subject is becoming increasingly important. In light of this, the
European Union's Digital Product Passport, surface as a timely tool to provide stakeholders with
accessible and transparent information about the environmental impact of a product. Yet, due to
the novelty of the DPP, a research gap emerges in comparing the intended objectives of the DPP
with the actual impact on businesses affected by this regulation. The objective of this study is to
investigate whether sustainability initiatives, such as the DPP, are regarded as authentic
opportunities to adapt more sustainable business practices, or viewed as mere... (More)
As the importance of sustainability grows, the necessity for authentic and transparent
information in relation to this subject is becoming increasingly important. In light of this, the
European Union's Digital Product Passport, surface as a timely tool to provide stakeholders with
accessible and transparent information about the environmental impact of a product. Yet, due to
the novelty of the DPP, a research gap emerges in comparing the intended objectives of the DPP
with the actual impact on businesses affected by this regulation. The objective of this study is to
investigate whether sustainability initiatives, such as the DPP, are regarded as authentic
opportunities to adapt more sustainable business practices, or viewed as mere bureaucratic
requirements. Subsequently, the study examines how businesses modify their strategies and
operations in response to this, with the objective of identifying the perceived benefits and
drawbacks of such adaptations. Furthermore, the study aims to provide valuable insights for
manufacturing companies. A comparative qualitative research approach provided rich insights
from two case studies, which were conducted through semi-structured interviews.
The findings of the research indicate that the DPP is perceived not merely as a requirement but
rather an authentic way of facilitating more conscious decision-making and providing
stakeholders with relevant information. This is due to the company's intrinsic value and a
secondary benefit of enhancing brand reputation and competitiveness. The extent of strategic
readjustment that companies have to implement was identified to be dependent on their already
existing engagement with sustainability and the complexity of their operational processes which
could impose drawbacks such as additional resource allocation. The significant advantages of
these modifications were identified as enhancing consumer engagement long-term and
facilitating the accessibility of information regarding sustainability. (Less)
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author
Maass, Jannis LU and Hansson, Lovisa LU
supervisor
organization
course
MGTN59 20241
year
type
H1 - Master's Degree (One Year)
subject
keywords
The Digital Product Passport, Sustainability, Strategy, Circular Economy, Transparency, and Traceability.
language
English
id
9166916
date added to LUP
2024-06-24 12:56:00
date last changed
2024-06-24 12:56:00
@misc{9166916,
  abstract     = {{As the importance of sustainability grows, the necessity for authentic and transparent
information in relation to this subject is becoming increasingly important. In light of this, the
European Union's Digital Product Passport, surface as a timely tool to provide stakeholders with
accessible and transparent information about the environmental impact of a product. Yet, due to
the novelty of the DPP, a research gap emerges in comparing the intended objectives of the DPP
with the actual impact on businesses affected by this regulation. The objective of this study is to
investigate whether sustainability initiatives, such as the DPP, are regarded as authentic
opportunities to adapt more sustainable business practices, or viewed as mere bureaucratic
requirements. Subsequently, the study examines how businesses modify their strategies and
operations in response to this, with the objective of identifying the perceived benefits and
drawbacks of such adaptations. Furthermore, the study aims to provide valuable insights for
manufacturing companies. A comparative qualitative research approach provided rich insights
from two case studies, which were conducted through semi-structured interviews.
The findings of the research indicate that the DPP is perceived not merely as a requirement but
rather an authentic way of facilitating more conscious decision-making and providing
stakeholders with relevant information. This is due to the company's intrinsic value and a
secondary benefit of enhancing brand reputation and competitiveness. The extent of strategic
readjustment that companies have to implement was identified to be dependent on their already
existing engagement with sustainability and the complexity of their operational processes which
could impose drawbacks such as additional resource allocation. The significant advantages of
these modifications were identified as enhancing consumer engagement long-term and
facilitating the accessibility of information regarding sustainability.}},
  author       = {{Maass, Jannis and Hansson, Lovisa}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Beyond Compliance: Managing the Practical Implications of the European Union’s Digital Product Passport on Companies}},
  year         = {{2024}},
}