Unveiling Frames for Sustainability: A Cross-Cultural Text Analysis of Circular Economy Content on Social Media in Sweden, Perú, and the Philippines
(2024) BUSN39 20241Department of Business Administration
- Abstract
- With the rise of serious environmental threats brought about by climate change, governments, organizations, leaders, and academics are constantly seeking ways to address this growing concern, and the development of a circular economy model is seen as a viable solution towards ensuring environmental sustainability alongside economic growth. The concept of circular economy has been defined in a multitude of ways and the extensive discussion on the topic is evidenced by the current extant literature. However, the operationalization of this economic model has yet to be fully implemented in all levels of society.
This study explores how the concept of circular economy is perceived in online public discourse. Through a comparative analysis of... (More) - With the rise of serious environmental threats brought about by climate change, governments, organizations, leaders, and academics are constantly seeking ways to address this growing concern, and the development of a circular economy model is seen as a viable solution towards ensuring environmental sustainability alongside economic growth. The concept of circular economy has been defined in a multitude of ways and the extensive discussion on the topic is evidenced by the current extant literature. However, the operationalization of this economic model has yet to be fully implemented in all levels of society.
This study explores how the concept of circular economy is perceived in online public discourse. Through a comparative analysis of social media content generated by content creators in Sweden (high-income), Perú (upper-middle-income), and the Philippines (lower-middle-income), the research examines the thematic frames used to communicate the economic model. Considering social media as a platform for informal learning, the study investigates how content creators frame messages to promote circular economy adoption, raise awareness of sustainability issues, and encourage audience action. The findings reveal that economic conditions and cultural context significantly influence circular economy framing. Differences in thematic approaches highlight the importance of these factors for effective communication towards a sustainable future through a circular economy model.
The research contributes to the understanding of thematic dimensions employed in circular economy messaging by applying economic and cultural lenses. This knowledge can contribute strategies to encourage widespread circular adoption among governments, organizations, and consumers, ultimately addressing the pressing environmental challenges associated with climate change.
Keywords: circular economy, framing, comparative study, social media content creators, qualitative research (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9168344
- author
- Acuña, Anne Nerissa LU and Yepes, Talía LU
- supervisor
- organization
- course
- BUSN39 20241
- year
- 2024
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- circular economy, framing, comparative study, social media content creators, qualitative research
- language
- English
- id
- 9168344
- date added to LUP
- 2024-06-27 09:18:56
- date last changed
- 2024-06-27 09:18:56
@misc{9168344,
abstract = {{With the rise of serious environmental threats brought about by climate change, governments, organizations, leaders, and academics are constantly seeking ways to address this growing concern, and the development of a circular economy model is seen as a viable solution towards ensuring environmental sustainability alongside economic growth. The concept of circular economy has been defined in a multitude of ways and the extensive discussion on the topic is evidenced by the current extant literature. However, the operationalization of this economic model has yet to be fully implemented in all levels of society.
This study explores how the concept of circular economy is perceived in online public discourse. Through a comparative analysis of social media content generated by content creators in Sweden (high-income), Perú (upper-middle-income), and the Philippines (lower-middle-income), the research examines the thematic frames used to communicate the economic model. Considering social media as a platform for informal learning, the study investigates how content creators frame messages to promote circular economy adoption, raise awareness of sustainability issues, and encourage audience action. The findings reveal that economic conditions and cultural context significantly influence circular economy framing. Differences in thematic approaches highlight the importance of these factors for effective communication towards a sustainable future through a circular economy model.
The research contributes to the understanding of thematic dimensions employed in circular economy messaging by applying economic and cultural lenses. This knowledge can contribute strategies to encourage widespread circular adoption among governments, organizations, and consumers, ultimately addressing the pressing environmental challenges associated with climate change.
Keywords: circular economy, framing, comparative study, social media content creators, qualitative research}},
author = {{Acuña, Anne Nerissa and Yepes, Talía}},
language = {{eng}},
note = {{Student Paper}},
title = {{Unveiling Frames for Sustainability: A Cross-Cultural Text Analysis of Circular Economy Content on Social Media in Sweden, Perú, and the Philippines}},
year = {{2024}},
}