The Identity Cart: Unpacking the Factors Behind Impulsive Buying
(2024) BUSN39 20241Department of Business Administration
- Abstract
- This thesis aims to explore how internal, external, and situational factors affect impulsive buying in physical grocery stores, uncovering new perspectives to provide marketers with valuable insights into the motivators behind impulse purchases. Consequently, the following research question has been formulated: How do internal, external, and situational factors interact to influence impulse buying?
Drawing inspiration from previous studies, a theoretical framework has been developed that focuses specifically on structuring these internal, external, and situational factors. Adopting a constructionist epistemological perspective, this thesis employs qualitative inductive methods with triangulation, combining semi-structured interviews... (More) - This thesis aims to explore how internal, external, and situational factors affect impulsive buying in physical grocery stores, uncovering new perspectives to provide marketers with valuable insights into the motivators behind impulse purchases. Consequently, the following research question has been formulated: How do internal, external, and situational factors interact to influence impulse buying?
Drawing inspiration from previous studies, a theoretical framework has been developed that focuses specifically on structuring these internal, external, and situational factors. Adopting a constructionist epistemological perspective, this thesis employs qualitative inductive methods with triangulation, combining semi-structured interviews with the collection of receipts, shopping lists, and notes from eight students.
The empirical findings highlight how internal, external, and situational factors interact uniquely based on individual characteristics and preferences. Key interactions involve the internal factors of well-being, the external factors of marketing and social environment, and the situational factors of time of day/month and time pressure.
In conclusion, impulsive buying results from an interplay among internal, external, and situational factors, with identity creation holding a significant influence. This dynamic is notably affected by well-being, social environment, and time pressure, where no single factor dominates the others. The study underscores that impulsive buying is not solely dictated by individual elements but rather by the interaction among multiple factors. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9169060
- author
- Stanciu, Emma LU and Sjöström, Frida LU
- supervisor
- organization
- alternative title
- Understanding the drivers of impulse purchases in grocery shopping
- course
- BUSN39 20241
- year
- 2024
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Impulse buying, Internal factors, External factors, Situational factors
- language
- English
- id
- 9169060
- date added to LUP
- 2024-06-28 11:46:13
- date last changed
- 2024-06-28 11:46:13
@misc{9169060,
abstract = {{This thesis aims to explore how internal, external, and situational factors affect impulsive buying in physical grocery stores, uncovering new perspectives to provide marketers with valuable insights into the motivators behind impulse purchases. Consequently, the following research question has been formulated: How do internal, external, and situational factors interact to influence impulse buying?
Drawing inspiration from previous studies, a theoretical framework has been developed that focuses specifically on structuring these internal, external, and situational factors. Adopting a constructionist epistemological perspective, this thesis employs qualitative inductive methods with triangulation, combining semi-structured interviews with the collection of receipts, shopping lists, and notes from eight students.
The empirical findings highlight how internal, external, and situational factors interact uniquely based on individual characteristics and preferences. Key interactions involve the internal factors of well-being, the external factors of marketing and social environment, and the situational factors of time of day/month and time pressure.
In conclusion, impulsive buying results from an interplay among internal, external, and situational factors, with identity creation holding a significant influence. This dynamic is notably affected by well-being, social environment, and time pressure, where no single factor dominates the others. The study underscores that impulsive buying is not solely dictated by individual elements but rather by the interaction among multiple factors.}},
author = {{Stanciu, Emma and Sjöström, Frida}},
language = {{eng}},
note = {{Student Paper}},
title = {{The Identity Cart: Unpacking the Factors Behind Impulsive Buying}},
year = {{2024}},
}