Cultural Heritage, Our Shared Legacy: A Study of Value Co-Creation in Archaeological Site Management
(2024) SMMM40 20241Department of Service Studies
- Abstract
- Cultural tourism and cultural heritage management, while distinct disciplines with differing foci, are also inherently intertwined. However, conflicts between the two often arise due to the diverse number of stakeholders and interests involved in either the travel industry or the conservation and protection of cultural heritage. Despite this, cultural tourism can greatly benefit the conservation of cultural heritage, particularly archaeological sites, by enhancing the value of such heritage through the implementation of a service-oriented approach. Focus on aspects of the service-dominant logic such as value co-creation and stakeholder interaction has been proven to be beneficial for the management of visitor heritage attractions. This... (More)
- Cultural tourism and cultural heritage management, while distinct disciplines with differing foci, are also inherently intertwined. However, conflicts between the two often arise due to the diverse number of stakeholders and interests involved in either the travel industry or the conservation and protection of cultural heritage. Despite this, cultural tourism can greatly benefit the conservation of cultural heritage, particularly archaeological sites, by enhancing the value of such heritage through the implementation of a service-oriented approach. Focus on aspects of the service-dominant logic such as value co-creation and stakeholder interaction has been proven to be beneficial for the management of visitor heritage attractions. This study serves as a continuation of this research by focusing on analysing the stakeholder interaction and value co-creation processes in archaeological site management from a service-dominant logic perspective. Mexico serves as an interesting case study given how archaeological heritage and tourism have been centralized into two different federal institutions which represent two of the major stakeholders involved. To explore this, 12 semi-structured interviews were conducted with archaeological site directors, administrators, as well as personnel from the National Institute of Anthropology and History in Mexico. The data was examined using a thematic analysis approach and an analytical framework based on the principles of cultural heritage conservation, stakeholder theory, and value co-creation was developed to analyse the results. The results demonstrate that federal institutional structures offer guidance as to the management of archaeological sites, but also create challenges that affect the operation of archaeological sites as repositories of cultural heritage and tourism destinations. This produces a series of barriers for the implementation of value co-creation processes in management strategies of archaeological sites. However, despite the presence of these barriers, this study also demonstrated that there are individual cases where potential value co-creation opportunities arise when more focus is placed on interaction and collaboration between stakeholders. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9178533
- author
- de la Selva Hernandez, Maria Fernanda LU
- supervisor
- organization
- course
- SMMM40 20241
- year
- 2024
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Cultural Heritage Management, Tourism, Cultural Resource Management, Value Co-Creation, Service-Dominant Logic, Archaeology
- language
- English
- id
- 9178533
- date added to LUP
- 2025-01-08 10:15:29
- date last changed
- 2025-01-08 10:15:29
@misc{9178533,
abstract = {{Cultural tourism and cultural heritage management, while distinct disciplines with differing foci, are also inherently intertwined. However, conflicts between the two often arise due to the diverse number of stakeholders and interests involved in either the travel industry or the conservation and protection of cultural heritage. Despite this, cultural tourism can greatly benefit the conservation of cultural heritage, particularly archaeological sites, by enhancing the value of such heritage through the implementation of a service-oriented approach. Focus on aspects of the service-dominant logic such as value co-creation and stakeholder interaction has been proven to be beneficial for the management of visitor heritage attractions. This study serves as a continuation of this research by focusing on analysing the stakeholder interaction and value co-creation processes in archaeological site management from a service-dominant logic perspective. Mexico serves as an interesting case study given how archaeological heritage and tourism have been centralized into two different federal institutions which represent two of the major stakeholders involved. To explore this, 12 semi-structured interviews were conducted with archaeological site directors, administrators, as well as personnel from the National Institute of Anthropology and History in Mexico. The data was examined using a thematic analysis approach and an analytical framework based on the principles of cultural heritage conservation, stakeholder theory, and value co-creation was developed to analyse the results. The results demonstrate that federal institutional structures offer guidance as to the management of archaeological sites, but also create challenges that affect the operation of archaeological sites as repositories of cultural heritage and tourism destinations. This produces a series of barriers for the implementation of value co-creation processes in management strategies of archaeological sites. However, despite the presence of these barriers, this study also demonstrated that there are individual cases where potential value co-creation opportunities arise when more focus is placed on interaction and collaboration between stakeholders.}},
author = {{de la Selva Hernandez, Maria Fernanda}},
language = {{eng}},
note = {{Student Paper}},
title = {{Cultural Heritage, Our Shared Legacy: A Study of Value Co-Creation in Archaeological Site Management}},
year = {{2024}},
}