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The role of technological innovations in fostering pro-environmental behaviors - Vietnamese consumers' perception of intelligent packaging for household food waste prevention

Nguyen, Hieu Hanh LU (2025) In Master Thesis Series in Environmental Studies and Sustainability Science MESM02 20251
LUCSUS (Lund University Centre for Sustainability Studies)
Abstract
In Vietnam, household food waste is increasing due to changing consumption patterns and urbanization. While technological innovations in food packaging, such as intelligent packaging, have the potential to reduce food waste, their success depends on consumer acceptance. This study explores Vietnamese consumers' perceptions of intelligent packaging as a tool for food waste prevention and factors influencing their intention to use it. Applying the Value-Belief-Norm theory and the Theory of Planned Behavior, I conducted a survey of N=173 consumers in 3 Vietnamese cities to examine the factors influencing consumer intention to adopt intelligent packaging and their perception of intelligent packaging as a tool assisting better household food... (More)
In Vietnam, household food waste is increasing due to changing consumption patterns and urbanization. While technological innovations in food packaging, such as intelligent packaging, have the potential to reduce food waste, their success depends on consumer acceptance. This study explores Vietnamese consumers' perceptions of intelligent packaging as a tool for food waste prevention and factors influencing their intention to use it. Applying the Value-Belief-Norm theory and the Theory of Planned Behavior, I conducted a survey of N=173 consumers in 3 Vietnamese cities to examine the factors influencing consumer intention to adopt intelligent packaging and their perception of intelligent packaging as a tool assisting better household food waste prevention. Using structural equation modeling, I found that attitude (β=0.94, p<0.001) and perceived behavior control (β=0.54, p<0.001) toward the use of intelligent packaging are the major drivers of consumer intentions. However, the relatively positive intention to use intelligent packaging does not translate to a positive perception of intelligent packaging as a helpful tool for their food waste prevention behaviors at home (β = 0.27, p = 0.02). The study highlights that technological innovations can support the transition to a sustainable food system by promoting behavioral changes, but achieving lasting transformation requires broader shifts in personal, practical, and political areas. (Less)
Please use this url to cite or link to this publication:
author
Nguyen, Hieu Hanh LU
supervisor
organization
course
MESM02 20251
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Sustainability Science, Technological Innovation, Intelligent Packaging, Food Waste Prevention, Consumer Perception
publication/series
Master Thesis Series in Environmental Studies and Sustainability Science
report number
2025:013
language
English
id
9191656
date added to LUP
2025-06-09 10:26:24
date last changed
2025-06-18 09:13:21
@misc{9191656,
  abstract     = {{In Vietnam, household food waste is increasing due to changing consumption patterns and urbanization. While technological innovations in food packaging, such as intelligent packaging, have the potential to reduce food waste, their success depends on consumer acceptance. This study explores Vietnamese consumers' perceptions of intelligent packaging as a tool for food waste prevention and factors influencing their intention to use it. Applying the Value-Belief-Norm theory and the Theory of Planned Behavior, I conducted a survey of N=173 consumers in 3 Vietnamese cities to examine the factors influencing consumer intention to adopt intelligent packaging and their perception of intelligent packaging as a tool assisting better household food waste prevention. Using structural equation modeling, I found that attitude (β=0.94, p<0.001) and perceived behavior control (β=0.54, p<0.001) toward the use of intelligent packaging are the major drivers of consumer intentions. However, the relatively positive intention to use intelligent packaging does not translate to a positive perception of intelligent packaging as a helpful tool for their food waste prevention behaviors at home (β = 0.27, p = 0.02). The study highlights that technological innovations can support the transition to a sustainable food system by promoting behavioral changes, but achieving lasting transformation requires broader shifts in personal, practical, and political areas.}},
  author       = {{Nguyen, Hieu Hanh}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{Master Thesis Series in Environmental Studies and Sustainability Science}},
  title        = {{The role of technological innovations in fostering pro-environmental behaviors - Vietnamese consumers' perception of intelligent packaging for household food waste prevention}},
  year         = {{2025}},
}