Original and Licensed Content in Subscription Video-on-Demand (SVOD) How does the strategic use of original and/or licensed content affect consumer subscriptions in the SVOD market?
(2025) BUSN09 20251Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9196469
- author
- Leung, Man Shan LU and Wang, Yiyi LU
- supervisor
- organization
- course
- BUSN09 20251
- year
- 2025
- type
- H1 - Master's Degree (One Year)
- subject
- language
- English
- id
- 9196469
- date added to LUP
- 2025-06-19 13:44:41
- date last changed
- 2025-06-19 13:44:41
@misc{9196469,
author = {{Leung, Man Shan and Wang, Yiyi}},
language = {{eng}},
note = {{Student Paper}},
title = {{Original and Licensed Content in Subscription Video-on-Demand (SVOD) How does the strategic use of original and/or licensed content affect consumer subscriptions in the SVOD market?}},
year = {{2025}},
}