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The Role of Subjective Norms in Shaping Consumer Perceptions of Fairtrade Certification in Germany

Sponbiel, Mia LU and Kienast, Viktoria Sophie LU (2025) BUSN09 20251
Department of Business Administration
Please use this url to cite or link to this publication:
author
Sponbiel, Mia LU and Kienast, Viktoria Sophie LU
supervisor
organization
course
BUSN09 20251
year
type
H1 - Master's Degree (One Year)
subject
keywords
Fairtrade, Subjective Norms, Ethical Consumption, Consumer Perception, Purchase Intention, Theory of Planned Behavior
language
English
id
9196813
date added to LUP
2025-06-19 14:13:57
date last changed
2025-06-19 14:13:57
@misc{9196813,
  author       = {{Sponbiel, Mia and Kienast, Viktoria Sophie}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The Role of Subjective Norms in Shaping Consumer Perceptions of Fairtrade Certification in Germany}},
  year         = {{2025}},
}