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Corporate Sustainability in Practice: A Case Study of Employee Perspectives on Strategy Implementation

Kabykenova, Nazerke LU and Zvirgzdins, Agris LU (2025) MGTN59 20251
Department of Business Administration
Abstract
This thesis explores how employees influence and experience Corporate Sustainability (CS) strategy implementation at Sony. Through interviews with twelve staff members across departments, it highlights misalignment between CS goals and daily roles, and the need for clearer guidance. Bottom-up initiatives offer promise but need institutional backing. The study recommends improved communication, training, and recognition to boost employee engagement and CS effectiveness.
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author
Kabykenova, Nazerke LU and Zvirgzdins, Agris LU
supervisor
organization
course
MGTN59 20251
year
type
H1 - Master's Degree (One Year)
subject
language
English
id
9206660
date added to LUP
2025-06-30 10:22:18
date last changed
2025-06-30 10:22:18
@misc{9206660,
  abstract     = {{This thesis explores how employees influence and experience Corporate Sustainability (CS) strategy implementation at Sony. Through interviews with twelve staff members across departments, it highlights misalignment between CS goals and daily roles, and the need for clearer guidance. Bottom-up initiatives offer promise but need institutional backing. The study recommends improved communication, training, and recognition to boost employee engagement and CS effectiveness.}},
  author       = {{Kabykenova, Nazerke and Zvirgzdins, Agris}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Corporate Sustainability in Practice: A Case Study of Employee Perspectives on Strategy Implementation}},
  year         = {{2025}},
}