Maktens språk - En kritisk diskursanalys av personaliserad nation branding
(2026) SKOK11 20261Department of Strategic Communication
- Abstract (Swedish)
- Denna studie undersöker hur nation branding konstrueras genom diskurser i politisk kommunikation med särskilt fokus på hur nationell identitet och maktrelationer skapas och reproduceras i en personaliserad politisk kontext. Syftet är att analysera hur diskursiva strategier används för att forma och kommunicera föreställningar om nationen och hur nationella varumärkesrepresentationer tillämpas för att positionera nationer i relation till andra aktörer, med USA som ett empiriskt exempel. Studien utgår från kritisk diskursanalys enligt Faircloughs tredimensionella modell och analyserar hur språkliga uttryck, diskursiva praktiker och sociokulturella sammanhang samverkar i konstruktionen av mening. Det empiriska materialet består av ett urval... (More)
- Denna studie undersöker hur nation branding konstrueras genom diskurser i politisk kommunikation med särskilt fokus på hur nationell identitet och maktrelationer skapas och reproduceras i en personaliserad politisk kontext. Syftet är att analysera hur diskursiva strategier används för att forma och kommunicera föreställningar om nationen och hur nationella varumärkesrepresentationer tillämpas för att positionera nationer i relation till andra aktörer, med USA som ett empiriskt exempel. Studien utgår från kritisk diskursanalys enligt Faircloughs tredimensionella modell och analyserar hur språkliga uttryck, diskursiva praktiker och sociokulturella sammanhang samverkar i konstruktionen av mening. Det empiriska materialet består av ett urval av politiska tal av Donald Trump, där analysen identifierar fem återkommande diskurser i materialet: den överlägsna nationen, den goda nationen, den beskyddande nationen, den befriande nationen och den ledande nationen. Resultatet visar hur politisk personalisering och nation branding samspelar och konstrueras genom språkliga och diskursiva strategier som formar föreställningar om nationell identitet och makt. (Less)
- Abstract
- This study examines how nation branding is constructed through discourses in political communication with a particular focus on how national identity and power relations are created and reproduced in a personalized political context. The aim is to analyze how discursive strategies are used to shape and communicate notions of the nation and how national brand representations are used to position nations in relation to other actors, with the United States serving as an empirical example. The study is based on critical discourse analysis according to Fairclough's three-dimensional model and analyzes how linguistic expressions, discursive practices, and sociocultural contexts interact in the construction of meaning. The empirical material... (More)
- This study examines how nation branding is constructed through discourses in political communication with a particular focus on how national identity and power relations are created and reproduced in a personalized political context. The aim is to analyze how discursive strategies are used to shape and communicate notions of the nation and how national brand representations are used to position nations in relation to other actors, with the United States serving as an empirical example. The study is based on critical discourse analysis according to Fairclough's three-dimensional model and analyzes how linguistic expressions, discursive practices, and sociocultural contexts interact in the construction of meaning. The empirical material consists of a selection of political speeches by Donald Trump, where the analysis identifies five recurring discourses in the material: the superior nation, the good nation, the protective nation, the liberating nation and the leading nation. The result shows how political personalization and nation branding interact and are constructed through linguistic and discursive strategies that shape notions of national identity and power. (Less)
Please use this url to cite or link to this publication:
https://lup.lub.lu.se/student-papers/record/9229595
- author
- Larsson, Annie LU and Fridh, Jennifer LU
- supervisor
- organization
- course
- SKOK11 20261
- year
- 2026
- type
- M2 - Bachelor Degree
- subject
- keywords
- nation branding, politisk personifiering, varumärkesrepresentation, kritisk nation branding, kritisk diskursanalys, nationell identitet, diskursiva strategier, maktrelationer, USA, Donald Trump
- language
- Swedish
- id
- 9229595
- date added to LUP
- 2026-07-13 11:47:22
- date last changed
- 2026-07-13 11:47:22
@misc{9229595,
abstract = {{This study examines how nation branding is constructed through discourses in political communication with a particular focus on how national identity and power relations are created and reproduced in a personalized political context. The aim is to analyze how discursive strategies are used to shape and communicate notions of the nation and how national brand representations are used to position nations in relation to other actors, with the United States serving as an empirical example. The study is based on critical discourse analysis according to Fairclough's three-dimensional model and analyzes how linguistic expressions, discursive practices, and sociocultural contexts interact in the construction of meaning. The empirical material consists of a selection of political speeches by Donald Trump, where the analysis identifies five recurring discourses in the material: the superior nation, the good nation, the protective nation, the liberating nation and the leading nation. The result shows how political personalization and nation branding interact and are constructed through linguistic and discursive strategies that shape notions of national identity and power.}},
author = {{Larsson, Annie and Fridh, Jennifer}},
language = {{swe}},
note = {{Student Paper}},
title = {{Maktens språk - En kritisk diskursanalys av personaliserad nation branding}},
year = {{2026}},
}