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- 2021
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Mark
Clothes Make the (Wo)man: A Qualitative Study on the Construction and Expression of a Green Identity through Second-Hand Clothing
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- Master (One yr)
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Mark
Perfectly imperfect - A comparison of female millennial consumers’ perceptions towards ‘Brand Activist Aspirants’ and ‘Authentic Brand Activists’ in the lingerie market
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- Master (One yr)
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Mark
Why employees (don’t) become managers: Employees’ desires and motivations behind succession to managerial positions in retail store environments
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- Master (One yr)
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Mark
Sustainability and Corporate Branding: shotgun wedding or match made in heaven?
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- Master (One yr)
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Mark
What is the role of pop-up stores in a multichannel environment?
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- Master (One yr)
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Mark
The Role of Brand Experiences in Online Brand Communities: Examining the Effect of Brand Experience on Purchase Intention Through Brand Relationship
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- Master (One yr)
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Mark
Green Search Engine Usage - A Qualitative Study Exploring Why German Millennials Use the Green Search Engine Ecosia
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- Master (One yr)
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Mark
Perceived Benefits and Risks in Adoption Intention of Fast Fashion Rental Services: An Empirical Study in the Context of Digital Peer-to-Peer Platforms
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- Master (One yr)
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Mark
Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands
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- Master (One yr)
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Mark
Supporting the Cause: How Can Football Supporters Engage with a Club's Brand Extensions
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- Master (One yr)