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- 2020
-
Mark
What is in a physical store?
(
- Master (One yr)
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Mark
When Business Becomes Politics - A Study of Consumers' Perceptions and Responses to Brand Activism
(
- Master (One yr)
-
Mark
Ownership is so last year! An investigation of the relationship between consumer characteristics and attitude towards rental of second-hand clothing
(
- Master (One yr)
-
Mark
The Perceived Innovativeness of Employer Brands - A Qualitative Investigation of the Meaning, Sources, and Role of Employer Brands’ Innovativeness from the Perspective of Talents
(
- Master (One yr)
-
Mark
Incumbent Brand on Purchase Intention of Disruptive Innovations: A Study on the Effects of Brand Image and Sub-Brand Strategy for Electric Motorcycles
(
- Master (One yr)
-
Mark
Drinking from the Fountain of Youth? Brand rejuvenation in the case of heritage luxury fashion brands
(
- Master (One yr)
-
Mark
Let Us Tell You a Story: Signature Stories – Strategic Messaging in an Intriguing, Authentic & Involving Way
(
- Master (One yr)
-
Mark
Buy Less and Wear More - How Brand Image Influences Fast Fashion Renting
(
- Master (One yr)
-
Mark
Understanding Generation Z Consumers Expectations of In-Store Digital Devices in Retailing: A Segmentation Framework
(
- Master (One yr)
-
Mark
Impact of Gamification on Social Network Platforms
(
- Master (One yr)