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LUND UNIVERSITY LIBRARIES

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2010
Mark Measuring Word of Mouth in Real-Time: A Study of “Tweets” and Their Dynamic Relation to Movie Sales and Marketing Efforts.
Parrot, Kim and Ohashi, Kevin (2010)
Department of Business Administration
- Master (One yr)
2007
Mark Konsumenten som vandrande reklampelare
Ankarcrona, Helena ; Parrot, Kim and Runeson, Eva (2007)
Department of Business Administration
- Bach. Degree