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- 2022
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Mark
The Odd Couple
- Master (One yr)
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Mark
What do Consumers Value about Influencer Launched Brands: the Proposition of Human Brand Publics
- Master (One yr)
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Mark
AI marketing & brand relationships: A qualitative study about consumer-brand relationships, personalized marketing and the personalization-privacy paradox
- Master (One yr)
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Mark
A Storytelling and Brand Identity Connection
- Master (One yr)
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Mark
Archetypes of Second-hand Luxury Fashion - A qualitative study of second-hand luxury fashion consumption
- Master (One yr)
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Mark
The influence of corporate brand reputation on the purchase intention of the post-postmodern consumer society
- Master (One yr)
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Mark
To Buy or Not to Buy: An Exploratory Study of Gen Z and their Consumption of Fast Fashion
- Master (One yr)
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Mark
Can parasocial relationships make consumers blind?
- Master (One yr)
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Mark
Food for Thought: Investigating Brand Activism and the Positioning of FMCG Brands in the Plant-Based Space
- Master (One yr)
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Mark
Is it really what is on the inside that counts? A qualitative study on shipping packaging’s impact on brand experience
- Master (One yr)